The Art Of Cold Calling: Strategies That Work With Ashley Monk
Insights from Ashley Monk on Effective Cold Calling and Outreach in the Ad Management Industry
In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley’s journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.
Navigating the Journey to Success
Ashley’s journey in the ad management industry reflects the determination and resilience needed to build a successful business. Starting at $500 per month and eventually charging over $10,000 per month, Ashley’s journey exemplifies the gradual progression and the importance of perseverance in growing a business. This insight serves as a testament to the fact that success doesn’t happen overnight but through consistent hard work and strategic planning.
Cold Call Strategies and Techniques
Ashley provides valuable insights into effective strategies for cold calling. She emphasizes the significance of starting with a pattern interrupt or attention getter to captivate attention, followed by a concise 30-second commercial that outlines the solutions provided and the next steps. This strategy lays the groundwork for effective engagement and communication with potential clients.
Cold Calling Success Rates and Efforts
We talked about underscoring the importance of resilience and persistence in cold calling efforts. Ashley mentions that for every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for getting a discovery call. These success rates underscore the significance of perseverance and consistent outreach in cold calling endeavors.
Practical Tips for Cold Calling
In the podcast episode, Ashley provides practical tips for buying lead lists on platforms like Fiverr, emphasizing the importance of getting clear on the target audience and providing specific criteria for the list to be more informed. Moreover, she highlights the importance of personalized voicemails and pattern interrupts to create familiarity with prospects, ultimately enhancing the effectiveness of cold calling efforts.
Aligning Strategy with Niche and Industry
Ashley emphasizes the need to align cold calling strategies with the specific niche and industry being targeted. Understanding the target niche and their preferred mode of communication, such as phone calls or emails, is crucial in tailoring the outreach strategy for maximum effectiveness. Furthermore, the importance of identifying where the target niche spends their time is highlighted as a key element in reaching out to them effectively.
Balancing Work and Personal Life
The episode also touches on the challenges of balancing work and personal life. Both Ashley and I share our experiences of transitioning from one child to two, providing a candid look at the realities of managing both professional and personal responsibilities. This discussion serves as a reminder of the importance of finding balance and support in achieving success while maintaining personal well-being.
Conclusion
The insights shared by Ashley Monk in the podcast episode shed light on the intricacies of mastering the art of cold calling and effective outreach strategies in the ad management industry. From navigating the journey to success, to practical tips for cold calling, and aligning strategies with niche and industry, the episode provides valuable guidance for entrepreneurs looking to elevate their cold calling and outreach endeavors. By implementing these strategies and embracing the resilience and persistence necessary for success, entrepreneurs can navigate the realm of cold calling with confidence and precision.
Here’s A Glance Of The Episode:
00:00 Cold outreach success in actionable tips and scripts.
04:23 Pricing depends on the client’s lifetime value.
07:47 Encouragement to adapt pricing for different industries.
11:04 Advocates phone use for business outreach strategies.
15:24 Direct approach for cold-calling with clear statement.
19:14 Cold calling builds resilience and message binding.
27:03 Advocating a measured approach for sales success.
31:28 Plan for ideal outcome, guide business decisions.
36:43 Encourage to niche down, raise prices, join ad training.
Key Takeaways:
- Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
- Ashley Monk’s journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
- Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
- Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
- For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
- Building referral partners and understanding the target niche’s preferences and behaviors are key strategies for successful outreach in the ad management industry.
- Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
- Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.
and so much more.
Loved This Episode? Check Out More Here. ⬇️
CLICK HERE TO LEARN HOW TO TAKE ACTION AND BUILD A THRIVING FACEBOOK ADS BUSINESS WITH ASHLEY MONK
Additional Resources
FOLLOW ONYA MARKETING ON FACEBOOK – CLICK HERE
FOLLOW ASHLEY MONK ON INSTAGRAM – CLICK HERE
FOLLOW ASHLEY MONK ON LINKEDIN – CLICK HERE
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
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Meet Brandi
Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
