IF YOU STARTED YOUR BUSINESS SO YOU COULD ACTUALLY HAVE TIME TO ENJOY YOUR LIFE, I’M YOUR GIRL.
My chef husband calls me “The Queen of Making Messes in the Kitchen.” But I prefer “The Queen of Keeping It Simple.”
I help freelance ad managers and service providers scale to 6 figures and beyond with honest to goodness simplicity. Whether you’re trying to ditch the 9-5 or you're a service provider ready to hit consistent monthly income without being tied to your computer 24/7, there’s a clear path to getting there that doesn’t involve a black belt in funnels, automations, and tripwires
Morning walks, loud toddler giggles, Peloton rides, voice notes to my team, reaching out to potential clients (yes, even when I don’t feel like it) oh and letting the dryer run one more time (because folding is the worst).
Chatting on Voxer with my students, recording trainings in comfy clothes, testing ads, planning our next family adventure, or making a strong iced coffee disappear.
Fluff, formulas that box you in, long-winded explanations, or pretending like you have to make $10K+ per month to be considered “successful.”
Straight talk, Clarity over chaos, confident women making big money, short emails, and ditching busywork for what actually moves the needle.
I’m here to tell you that yes it can, friend. Yes. It. Can. And it can be sooooo much simpler than what you’re hearing out on those crazy Internet streets.
Fast forward a few months, and it was time for me to figure out how to bring in some money, without having to miss precious moments with my baby girl.
I started my online business as a general virtual assistant when she was 5 months old.
That was a little more than 7 years ago. In that time, I’ve grown my business from a one-on-one 6-figure service provider to 7-figure ad manager coach and course creator. Today, I have an amazing online business that allows me to take spontaneous vacays, clock out in time to wake my son up from his afternoon nap, and spend weekends playing with bubbles and blocks in the backyard.
It may sound like one of those too-good-to-be-true success stories that make you think, “Oh, that could never be me.”
YOU DON’T NEED FANCY FUNNELS, 598 PIECES OF SOFTWARE, A MONTH'S WORTH OF B-ROLL, OR A SHRINE OF CRYSTALS TO MAKE DARN GOOD MONEY FAST.
HERE'S WHAT I KNOW FOR SURE:
My hunch is you’ve watched all the webinars, attended every virtual summit, and downloaded every freebie known to women. Right now, your “ideal client” can be best summed up as “anyone who is willing to pay me money” and your specialty is “whatever they want to pay me for.”
Nope, I didn’t steal a page from your journal. I know because just a little more than seven years ago, I was in the same boat. (and I've worked with over 1000 women in that exact same spot).
I had no team, no website, no email list, and my social media following was practically nonexistent.
None of that stopped me from hitting my goals — and I’d bet my Peloton bike it won’t stop you either.
You’ll hear a lot of entrepreneurs talk about their “why” and I’ll be perfectly honest, when I first started, my “why” was simply to put food on the table for my family (and maybe go on a vacation that didn’t require staying at a Super 8).
But now that I’ve had the honor of helping so many badass women ditch the corporate cubicle, break the feast and famine cycle, and hit 6 figures, I’m on a mission that’s way bigger than just me.
I LIKE MY BANK ACCOUNT THE WAY I LIKE MY TACOS: LOADED
THAT’S WHY I’M NOT ASHAMED TO SAY IT
(AND NEITHER SHOULD YOU)...
Whether you’re trying to make your first $1K, $10K, $100K, or $1 million, I’m here to help you cut through the industry B.S. and keep you focused on things that actually move the needle forward, so you can scale with simplicity.
I’m not talking about getting a fancy website or setting up an automated nurture sequence. I’m talking revenue-generating activities like getting five paying clients, creating your premium service offering, and setting up those unsexy back-end systems.
You’ve already gotten farther than most people ever will. According to Forbes, more than 50% of people want to be their own boss. Only half of them actually do it. That makes you a freakin’ rockstar in my book.
You’ve done the hard work of starting it. Now you just need a growth plan that’s simple enough to execute between your kids’ naptime and dinnertime (NO BELLS, WHISTLES, OR MANTRAS REQUIRED)
riley green
listening:
stitch fix for dressing me
loving:
hot honey cottage cheese bowl
Eating For Lunch
Adrian williams
Fav peloton Instructor
bringing my husband home full time
Biggest Win:
Currently...
My Favorite Tools Of The Trade
HoneyBook - The MVP of client experience. From proposals to contracts to payments—HoneyBook keeps everything smooth, streamlined, and stress-free for both me and my clients.
fg funnels
This is the platform that finally ended my tech Frankenstein phase. Funnels, emails, landing pages all in one place. It's like having a full marketing team without needing 14 different logins.
Asana: Without Asana, I’d just stare at my laptop wondering what I’m supposed to be doing. It’s my digital brain—organizing launches, client projects, and the 87 ideas I had in the shower.
asana
Honeybook
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
my guilty pleasure
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.
coffee
BEACH
EARLY BIRD
Facebook
Honeybook
cake
vacation
TEA
mountains
night owl
Instagram
Dubsado
Cookies
travel
Where I stand on the super important stuff... Agree / disagree?
This That
or
let's work together
Pink is optional, but big vision energy? Mandatory.
No cliques here, just smart, ambitious women who are done playing small and ready to build wildly profitable, freedom-filled businesses.
If you're dreaming of better clients, cleaner systems, and way more confidence in what you offer… grab your laptop and your iced coffee. We’ve got work to do.
on Wednesdays we build empires