Welcome To The Blog Life

This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.

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Where Metrics & mom life meet

Brandi and Samantha at the Strategist Summit 2025

Services Are the Fastest Path to Cash: How One Mom Built an $80K Business While Working Full-Time Let me start with a number that should make you rethink your whole 2026 plan. One of my Strategist Society students spent most of a year trying to sell a digital course and made $500. Then she switched […]

293: Services Are the Fastest Path to Cash: How One Mom Built an $80K Business While Working Full-Time

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Brandi outside at a table with laptop

8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures Eight years ago this month, I was sitting on my bathroom floor. Five months postpartum. Crying. Googling “legit work from home jobs” with a pile of bills I could not pay, trying to figure out how to work from home with […]

292: 8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures

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Brittney Roberts and Brandi Mowles at the Strategist Summit Live Event 2025

  Here’s a number that should make you stop scrolling: $18,000. That’s what Brittney Roberts made in an entire year as a freelance marketer. Working all the time. Wearing every single hat. Building websites, designing graphics, writing emails, doing a little bit of everything for one or two clients she loved but who were quietly […]

291: How a Homeschool Mom Scaled to Six Figures as a Freelance Ad Manager (Working Under 25 Hours a Week)

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Mid Year Reset - Orange background with clock and calendar

We are halfway through the year, and holy bananas, where the heck did it go? If your stomach just dropped because you are nowhere near the goal you scribbled down back in December, I need you to stay with me. You do not toss out the plan you made. You check it. This is the […]

290: The Mid-Year Business Reset: How to Hit Your Goals in the Second Half of the Year (Even If You’re Behind)

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Lauren

Real talk, y’all. If you’ve been sitting on the fence about starting your service-based business because the job market feels terrifying, you’ve been “thinking about it” for six months, or you tried once and life got in the way, this one is for you. Today I’m sharing Lauren’s spotlight story, and I’m warning you right […]

289: How to Start an Ad Management Business and Hit £6,000 Months in 4 Months 

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Brandi and Kids at Disney

  If you’re staring at your calendar and it’s June and you’re already thinking, “Oh my gosh, what am I about to do with the kids home all stinking summer?”, this one’s for you. Because here’s the deal. You do not have to white-knuckle your way through the next eight weeks. You don’t have to […]

288: How to Work From Home With Kids Home All Summer (Without Dropping the Ball on Your Clients)

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Brandi with Mandy at The Strategist Society Live 2025

Y’all. If you are currently working evenings, weekends, and somewhere in between just to keep your hourly clients happy, this episode is going to feel like a mirror. Because that was Mandy a year ago. She was a funnel designer in Canada, doing the things, juggling 30+ clients on hourly packages, tracking every minute, working […]

287: From 30+ Hourly Clients to ONE $12K Retainer: How Mandy Stopped Trading Time for Money (and Built a $130K Year)

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Purple Rotary phone

  What if I told you the reason you’re losing clients on sales calls has nothing to do with what’s actually happening on the call? You could be the best closer in the world. You could have your offer and your packages so dialed in. You could be saying all the right things on every […]

286: The Hidden Page That’s Killing Your Discovery Call Conversion Rate (And How to Fix It)

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Natasha

  What if I told you that you could go from spending hours upon hours on client work to checking in for maybe 10 hours a month… while making more money? That’s exactly what happened to Natasha, one of our newest Conversions for Clients students. And y’all, her story is one of those that makes […]

285: From Pinterest Management to Ad Management: How Natasha Got Her Time Back and Made More Money Working Less

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How Women Are Hitting $10K Months as Freelance Ad Managers In 15 Hours a Week or Less

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