Black Friday Marketing Strategy for Service Providers: How to Plan Your Clients’ Campaigns (and Your Own Offer) Starting Now If your Black Friday marketing strategy starts on November 1st, you’re already behind. And so are your clients. Here’s what I see every single year. Clients don’t start thinking about their Black Friday plan until November […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Out of 300 episodes of the Serve Scale Soar podcast, the number one most downloaded episode of all time has nothing to do with running ads. It has nothing to do with landing clients. And honestly, y’all, when I pulled the numbers, it surprised me a little. This is episode 300. Holy bananas. Seven years, […]
Someone popped into my inbox this morning, right as I was sitting down to record this episode, and asked me: “What’s the biggest mistake beginners make when they’re trying to get their first client?” Y’all. Perfect timing. Because the answer to that question is the exact reason I planned this episode in the first place. […]
Katie worked 40 hours a week managing social media for her clients. Posting six days a week. Multiple times a day. At specific times based on each client’s audience. Her best month ever was $10,000. And that month was rare. Today she works about 15 hours a week running ads, has eight ad clients, and […]
How much time does it take to run a freelance ad management business? That question comes at me from three different directions, and all three of them are exhausting in their own way. Direction one: you already have the business, you are working your little booty off, and you open your bank account and […]
How to Build a Business While Working Full Time (She Made $65K in 2 Hours a Day) Michael made $65,000 last year. She did it in two hours a day, after she clocked out of her full-time job, with three kids, four dogs, and zero plans to quit the job she actually likes. So if […]
How to Scale a Service-Based Business: The Only 3 Things That Actually Move the Needle Only about 20% of what you do every day actually moves your service-based business forward. The other 80%? It feels productive. It fills your to-do list. It makes you feel busy enough to justify how tired you are. And it […]
Inside My 2026 Tech Stack: The Tools I Use to Run a 7-Figure Business With 7 Revenue Streams Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools they’re using to keep the whole thing running? Same. I’m nosy like that too. So today I’m pulling back the curtain […]
Services Are the Fastest Path to Cash: How One Mom Built an $80K Business While Working Full-Time Let me start with a number that should make you rethink your whole 2026 plan. One of my Strategist Society students spent most of a year trying to sell a digital course and made $500. Then she switched […]
8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures Eight years ago this month, I was sitting on my bathroom floor. Five months postpartum. Crying. Googling “legit work from home jobs” with a pile of bills I could not pay, trying to figure out how to work from home with […]
