What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Why You’re Procrastinating (and How to Break the Cycle Today) Procrastination isn’t laziness—it’s usually a sign of fear, perfectionism, overwhelm, or just plain mental overload. In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you’re […]
Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration Cut the Overthinking and Steal Brandi’s 3 Go-To Places for Ad Creative That Converts We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs […]
7 Lessons In 7 Years Building a Multi-Seven-Figure Business After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life. In this […]
So Your Client Wants to Pause… Here’s What to Do: How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner. Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, […]
First Impressions That Land Clients: 3 Mistakes You’re Making Without Realizing It Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to […]
The Truth About Book-a-Call Funnels (No One Talks About This) Cut Through the Noise and Decide if a Book-a-Call Funnel Is Right for Your Business Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work […]
How to Structure a $5,000 VIP Day: Step-by-Step Guide for Freelance Strategists Structuring VIP Days that Sell: Secrets for Strategic Service Providers Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just […]
The Ultimate Bounce Back: Aligning My Business, Body, and Beliefs How I Aligned My Life and Business After a Major Setback—and What You Can Learn for Your Own Comeback Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and […]
How to Simplify Your Business with the 4 Pillars of Organization with Shawn Lemon Tackling Digital Overwhelm: Shawn Lemon’s Guide to Simplified Business Systems Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list […]