Part 4 of The Strategic Ad Manager’s Guide to AI and Staying in Demand Clients Don’t Want a Tool…They Want a Leader You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Consistent Client Flow with Social Selling: Your Guide to Using DMs to Build Relationships and Book Calls Creating Client Flow with Non-Spammy Instagram DM Tactics In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known […]
The Local Advantage: Finding High-Paying Clients in Your Own Backyard Land Freelance Ad Management Clients In Your Own Town or City Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep […]
Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold Breaking Down Strategies for Consistent Client Growth In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you’re a seasoned freelancer or just starting out, maintaining momentum with intentional […]
Why Moms Make Great Freelance Ad Managers Exploring the Unique Qualities Moms Bring to Ad Management In today’s busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, […]
AI in Advertising: What Freelancers Need to Know for 2025 Embracing AI: Tools to Enhance Freelancers’ Creativity and Profitability In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance […]
3 Services That Will Pay Big in 2025 Pivoting and Staying Ahead: Top Services to Watch for Big Earnings in 2025 This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new […]
Hot Take: Your New Year Goal Is Holding You Back Why Traditional Goal Setting Might Be the Reason You’re Stuck (and What to Do Instead) In the whirlwind excitement of New Year’s Eve, it’s common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, […]
Why Gratitude Should Be Your Top Business Strategy How gratitude can transform your business practices, personal well-being, and overall life satisfaction With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, […]
How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full-Time Job How Taylor Infantino balanced a full-time job, family commitments, and launched a profitable side business This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to […]
