What would you do if you lost your six-figure corporate job at 50 years old? Most people would panic. Most people would scramble to update their resume and start applying for the next corporate gig. And honestly? No one would blame them. But LaShall Dodson did something different. She built a service business from […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 […]
Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services? In this episode of the Serve Scale Soar® podcast, we’re busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally […]
You don’t need to hire a team of five, ten, or even two to scale your business. If you’re a freelancer or service provider who doesn’t want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount. For the […]
What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
Why You’re Procrastinating (and How to Break the Cycle Today) Procrastination isn’t laziness—it’s usually a sign of fear, perfectionism, overwhelm, or just plain mental overload. In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you’re […]
7 Lessons In 7 Years Building a Multi-Seven-Figure Business After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life. In this […]
The Truth About Book-a-Call Funnels (No One Talks About This) Cut Through the Noise and Decide if a Book-a-Call Funnel Is Right for Your Business Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work […]
How to Structure a $5,000 VIP Day: Step-by-Step Guide for Freelance Strategists Structuring VIP Days that Sell: Secrets for Strategic Service Providers Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just […]
How to Simplify Your Business with the 4 Pillars of Organization with Shawn Lemon Tackling Digital Overwhelm: Shawn Lemon’s Guide to Simplified Business Systems Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list […]
