Someone popped into my inbox this morning, right as I was sitting down to record this episode, and asked me: “What’s the biggest mistake beginners make when they’re trying to get their first client?” Y’all. Perfect timing. Because the answer to that question is the exact reason I planned this episode in the first place. […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Katie worked 40 hours a week managing social media for her clients. Posting six days a week. Multiple times a day. At specific times based on each client’s audience. Her best month ever was $10,000. And that month was rare. Today she works about 15 hours a week running ads, has eight ad clients, and […]
How much time does it take to run a freelance ad management business? That question comes at me from three different directions, and all three of them are exhausting in their own way. Direction one: you already have the business, you are working your little booty off, and you open your bank account and […]
How to Build a Business While Working Full Time (She Made $65K in 2 Hours a Day) Michael made $65,000 last year. She did it in two hours a day, after she clocked out of her full-time job, with three kids, four dogs, and zero plans to quit the job she actually likes. So if […]
How to Scale a Service-Based Business: The Only 3 Things That Actually Move the Needle Only about 20% of what you do every day actually moves your service-based business forward. The other 80%? It feels productive. It fills your to-do list. It makes you feel busy enough to justify how tired you are. And it […]
What if I told you the reason you’re losing clients on sales calls has nothing to do with what’s actually happening on the call? You could be the best closer in the world. You could have your offer and your packages so dialed in. You could be saying all the right things on every […]
What if I told you that you could go from spending hours upon hours on client work to checking in for maybe 10 hours a month… while making more money? That’s exactly what happened to Natasha, one of our newest Conversions for Clients students. And y’all, her story is one of those that makes […]
Alright, y’all, let’s talk about AI. I know, I know. Everyone and their mother is talking about AI right now. And if you’re like most ad managers I talk to, you’ve probably dabbled in it. Maybe you’ve asked ChatGPT to write some ad copy or come up with headline ideas. Maybe you’ve tried Gemini […]
Let me tell you about the most random way I’ve ever met a student. It wasn’t through an ad. She didn’t find me through the podcast. No, Laura found me in a Facebook mom group during one of my least finest moments. Here’s what happened: Someone posted about wanting to be a stay-at-home mom […]
How many of you have ever thought, “I just need to get better at sales calls, then I’ll have more clients”… but you’ve only had two discovery calls in the last 90 days? Y’all. That is not a sales call problem. That’s a lead problem. And here’s what’s wild. Most service providers are out […]
