Part 4 of The Strategic Ad Manager’s Guide to AI and Staying in Demand Clients Don’t Want a Tool…They Want a Leader You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Ad Management Isn’t Dying, It’s Evolving (And So Should You) You’re not getting replaced by AI. But you could get replaced by a strategist who knows how to use it. In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand (Part 3 of 4), Brandi lays out what’s actually […]
When AI Sounds Smart… But Gets It Dead Wrong The Truth About AI in Digital Marketing (That No One’s Talking About) AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong? In this second episode of The Strategic Ad Manager’s Guide to […]
Leveraging AI to save time, boost results, and stay irreplaceable as an ad strategist. AI isn’t your enemy. But the strategist who knows how to use it better than you? That’s who you should be watching out for. AI is everywhere right now. From fear-mongering headlines to overhyped promises of million-dollar prompts, it’s easy […]
Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services? In this episode of the Serve Scale Soar® podcast, we’re busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally […]
What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
Why You’re Procrastinating (and How to Break the Cycle Today) Procrastination isn’t laziness—it’s usually a sign of fear, perfectionism, overwhelm, or just plain mental overload. In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you’re […]
Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration Cut the Overthinking and Steal Brandi’s 3 Go-To Places for Ad Creative That Converts We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs […]
AI in Advertising: What Freelancers Need to Know for 2025 Embracing AI: Tools to Enhance Freelancers’ Creativity and Profitability In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance […]
3 Services That Will Pay Big in 2025 Pivoting and Staying Ahead: Top Services to Watch for Big Earnings in 2025 This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new […]
