Serve Scale Soar® Podcast

196: Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients

June 6, 2023

  Have you ever wondered how you can stand out in a crowd?  Maybe you’re brand new, or maybe you’ve been doing this for a while and you’re just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let’s be real- it is a crowded […]

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a Meta ads strategist, mom of two, and all-around business nerd. I help freelance ad managers scale their revenue, land premium clients, and build a wildly profitable business without sacrificing family time.  reality.

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Have you ever wondered how you can stand out in a crowd? 

Maybe you’re brand new, or maybe you’ve been doing this for a while and you’re just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let’s be real- it is a crowded market! 

That doesn’t mean you can’t stand out and land jobs! It’s just the name of the game of being a service provider. 

So in this week’s episode of Serve Scale Soar®,  I’m diving into five ways you can stand out in your pitches so you can land more clients.

Value Bombs:

  • Why the market for freelancers is so competitive and what it means for you
  • Why niching down actually makes you more desirable to clients 
  • How to craft a compelling and personalized pitch for your potential clients
  • Why social proof and testimonials are game changers for your business
  • My favorite ways to get creative with pitches 
  • What freelancers are getting wrong when it comes to pitching

I hope you found this episode helpful! I’m curious, which of these tips are you going to implement first? If you aren’t doing any of this right now, just start with one and add on from there. 

Make sure to check out all of the podcast episodes linked below because they will really help you nail your pitches so you can land more clients! 

If you want more help pitching to clients, landing discovery calls, growing, and streamlining your business head over to https://servescalesoar.com/10k to take my free training to learn more about scaling your business to 10k months without hiring a team!

Resources Mentioned

Listen to the episode about pricing your services

Listen to the episode about how to have a 15-minute discovery call

Listen to the episode about why your title doesn’t matter

Listen to the episode about social proof and testimonials

Listen to the episode about how to use video for personalized pitches

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

I’m Brandi, your no-fluff business bestie

who will hype you up and hand you the step-by-step.

I help 1:1 service providers scale simple, profitable businesses without a big team, burnout, or BS.

You’ve got big dreams and real-life responsibilities (hi, Bluey on in the background 👋), and I’m here to help you turn your skills into serious income, while still living a life you actually enjoy.

Ready to grow a business that pays you well and lets you be present at school pickup?
You’re in the right place.


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