Do you spend time making sure that your marketing meets your values and beliefs?
In today’s episode, I am speaking with Michelle Mazure. She is the founder of Communication Rebel where she helps service-based business owners, coaches and consultants nail down their messaging and ethical marketing strategy.
We are talking about bro marketing today and what that really means for business owners in 2021.
- Understanding what bro marketing Is
- Why ethics play an important part in your marketing strategy
- What it means to live up to your ethical principles
- The pros and cons of deadline timers
- Why it’s important to write down your values and beliefs
- The difference between buying because you like a person and buying because of what they can teach you
- The benefit of auditing your experience to tap into your expertise
It’s so important to understand that if you are trying out marketing and it is not working for you, it doesn’t mean you’re bad at marketing or you’re bad at sales. It really means that your marketing might not be aligned with your ethics or principles. All you need to do is refine your ethics and your message to make your marketing work.
Don’t forget to connect with Michelle and I to tell us what you took away from this episode!
Also, if you are interested in creating a second stream of revenue in your service-based business, visit www.betatobiggie.com to apply to watch our training!
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.