118: Strategic Marketing and Relationship Building Using a Capsule Podcast with Betsy Wallace | brandimowles.com

118: Strategic Marketing and Relationship Building Using a Capsule Podcast with Betsy Wallace

 

Have you ever heard of a Capsule Podcast?

A capsule podcast is a six-episode podcast miniseries that aligns with your business and your marketing, so you get all the benefits of a podcast without the overwhelm of a weekly show.

Betsy Wallace, my guest in this episode and the founder of Capsule Podcast, is joining me to talk all about that and how capsule podcasts can strategically build a mutually beneficial relationship between you and your customers and clients.

Betsy Wallace is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode miniseries that provides all the benefits of podcasting with a fraction of the work. She has produced Capsule Podcasts for a diverse range of clients including a cookbook subscription service, a wellness psychotherapist, and a luxury handwoven goods e-commerce site. 

Betsy is also the co-host, producer, and editor for the Dinner Sisters podcast, a weekly cooking show launched in 2018, that has been downloaded 350K times and averages 13K downloads/month. She’s interviewed New York Times Bestselling cookbook authors, James Beard award-winning chefs, recorded on location with chefs and food writers in the foothills of the Appalachian Mountains and in Rome, Italy.  She has an MBA from the University of Wisconsin and lives in Atlanta, GA with her husband, three kids, and two dogs. 

Value Bombs:

  • What a capsule podcast is
  • How a capsule podcast helps with retention and brand awareness
  • Case studies of business owners that have created capsule podcasts
  • Creating a quick cash flow as a course creator and service provider
  • The cost and time that goes into creating a podcast
  • How podcasting builds know like and trust

Betsy walked us through SO many case studies in this episode. It really goes to show how many different types of businesses would benefit from implementing a capsule podcast. From subscription boxes to onboarding, anyone can create a 6 episode miniseries on any topic!

I want to know how you plan on using a capsule podcast in your business if it’s right for you! Send me a DM over on Instagram @brandimowles and tell me about it!

I cannot believe that Betsy got the idea for Capsule Podcast during Beta to Biggie! If you are ready to learn how to create a second revenue stream in 2022 by adding a leveraged program to your service-based business, visit betatobiggie.com!

Resources Mentioned: 

betatobiggie.com

www.capsulepodcast.com

instagram.com/capsulepodcast

facebook.com/capsulepodcastmedia

www.capsulepodcast.com/six

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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118: Strategic Marketing and Relationship Building Using a Capsule Podcast with Betsy Wallace

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