Serve Scale Soar® Podcast

125: How To Create A Conversion Story To Increase Sales with Colin Boyd

Image of Colin Boyd on featured graphic for Serve Scale Soar Podcast

Have you ever wanted to sell online using a virtual stage? 

People get nervous when it comes to selling to potential customers because it feels… icky. It’s an essential part of business, yet people are downright afraid of it sometimes. 

If this is how you feel, I am here to tell you that it doesn’t have to be that way! Utilizing a virtual stage can be a very powerful and effective method for increasing your sales. 

It’s all about taking your audience on a journey and showing how you are the 2.0 version of who they want to be. Explain to them how you started and how you ended up where you are now. It’s called a signature story and today’s guest on Serve Scale Soar, Colin Boyd, is here to tell us all about it. 

Colin helps experts, course creators, and coaches to speak confidently on stage to sell… without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on a live stage, webinar, and video. 

As a keynote speaker for over 10 years, he brings a depth of experience that few have to entertain and also move an audience to action. He’s best known for Sell From Stage Academy™ which is the leading program for growing your business through speaking. He lives in Newport Beach California with his amazing wife and two little kids.

Value Bombs:

  • What a virtual stage is and how it can benefit you
  • Why the size of your audience doesn’t matter
  • What a signature story is and how to craft one
  • Why the greatest level of service you can have in your business is selling
  • How to take your origin story and turn it into a conversion story
  • Tips for immersing your audience when speaking
  • How you can avoid the awkward selling pivot by infusion selling

Remember, you can’t serve your audience until you are comfortable selling to them. 

I hope you all loved this episode. It was jam-packed with value and tactical tips you can apply to your next webinar or speaking engagement.

If you are ready to get started learning how to craft your own signature story, check out Colin’s free guide Sell With Story Guide and connect with him across social media through the links below!

Resources Mentioned:

Sell from the Stage Academy

Sell With Story Guide

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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