Serve Scale Soar® Podcast

132: From Nurse To Leveraged Program Creator: How Janine Kelbach Used Her Healthcare Experience to Grow A Successful Business

March 8, 2022

Successful service providers come from all different industries! In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to […]

finding high-paying clients in your own backyard
The one thing your discovery calls are missing
How to structure a $5000 vip day: a step-by-step guide
Now Trending:
I'm BRANDI!

a Meta ads strategist, mom of two, and all-around business nerd. I help freelance ad managers scale their revenue, land premium clients, and build a wildly profitable business without sacrificing family time.  reality.

hello,

Ready To Streamline Your Services?

download now

Grab my Streamlined Ad Manager AI Guide and scale your business without a team.

Successful service providers come from all different industries!

In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business. 

Like so many of us, she was a mom just trying to figure out how she could start a business that she could do from home while she took care of her kids. As we know, providing a service is truly the best path to generating cash flow quickly.

After building her service-based business, she joined Beta to Biggie where she learned how to create a leveraged program to help others launch their own freelance writing business. We worked together on her webinar, ads strategy, and evergreen offers, and together we turned her very first launch into a huge success. 

Janine Kelbach, BSN RNC-OB, is a wife, mom of 2 boys (and 2 Great Danes), educator, and author of the book, Entreprenurse: 30+ Nurses Turn Into Business Owners and Share Their Secrets to Success

She has been a Freelance Health Content Writer since 2013 and is the CEO of Write RN. She hosts The Savvy Scribe Podcast and owns SavvyNurseWriter.com. Her team of RN writers help healthcare companies with their content and social needs.

Value Bombs:

  • How Janine went from nurse to leveraged program creator
  • Why your business doesn’t have to be perfect to start
  • Why she decided to enroll in Beta to Biggie
  • The benefits of having a business coach
  • Perfecting your ads strategy
  • The importance of time management
  • The value of using a webinar to sell your program

Janine is a superwoman. She is a mom, nurse, and successful business owner. After becoming a booked-out service provider, she knew that in order to take her business to the next level, she needed some business coaching to guide her. Once inside the Beta to Biggie program, she launched her first program with an over 20% conversion rate. How amazing is that? 

If she can do it, that means you can do it too! If you are like Janine and want to create a leveraged program but need some help, head on over to Betatobiggie.com and apply to join the program. 

Resources Mentioned: 

Check out Beta To Biggie

Check out the 7 Day Nurse to Writer Challenge

Savvy Nurse Writer

Follow Savvy Nurse Writer on Instagram

Connect with Janine on LinkedIn

Join the Savvy Nurse Writer Community

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

Listen on Your Favorite Podcast Platform

Follow the Podcast

Follow Brandi on Instagram 

Follow Brandi on Facebook

Follow & Review on Apple Podcasts

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click here to follow on Apple Podcasts

Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  So easy and so appreciated!

Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

I’m Brandi, your no-fluff business bestie

who will hype you up and hand you the step-by-step.

I help 1:1 service providers scale simple, profitable businesses without a big team, burnout, or BS.

You’ve got big dreams and real-life responsibilities (hi, Bluey on in the background 👋), and I’m here to help you turn your skills into serious income, while still living a life you actually enjoy.

Ready to grow a business that pays you well and lets you be present at school pickup?
You’re in the right place.


more about me

hey there!

The Ad Manager Advantage: Discover the Secrets to a Thriving Meta Ad Management Business in 2025.

LISTEN NOW

PRIVATE PODCAST

The Streamlined Ad Manager:
Using ChatGPT to Run Your Ads Management Business

GET THE GUIDE

free download

Top Resources to Fuel Your Biz for Free 99

Steal My ChatGPT Guide To Streamlining Your Ad Management Business

Get the exact ChatGPT prompts and strategies I use to manage ads effortlessly, free up hours each week, and scale without a team.
Simplify your business and get more hours back.

DOWNLOAD

Brandi Mowles

© brandi mowles 2025  |  Design by Tonic  | terms & Conditions | Privacy

blog
podcast
consulting
Learn With Me
About
Home

@brandimowles>

follow along 
on Instagram: