Serve Scale Soar® Podcast

132: From Nurse To Leveraged Program Creator: How Janine Kelbach Used Her Healthcare Experience to Grow A Successful Business

Image of Janine Kelbach on featured graphic for Serve Scale Soar® podcast

Successful service providers come from all different industries!

In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business. 

Like so many of us, she was a mom just trying to figure out how she could start a business that she could do from home while she took care of her kids. As we know, providing a service is truly the best path to generating cash flow quickly.

After building her service-based business, she joined Beta to Biggie where she learned how to create a leveraged program to help others launch their own freelance writing business. We worked together on her webinar, ads strategy, and evergreen offers, and together we turned her very first launch into a huge success. 

Janine Kelbach, BSN RNC-OB, is a wife, mom of 2 boys (and 2 Great Danes), educator, and author of the book, Entreprenurse: 30+ Nurses Turn Into Business Owners and Share Their Secrets to Success

She has been a Freelance Health Content Writer since 2013 and is the CEO of Write RN. She hosts The Savvy Scribe Podcast and owns Her team of RN writers help healthcare companies with their content and social needs.

Value Bombs:

  • How Janine went from nurse to leveraged program creator
  • Why your business doesn’t have to be perfect to start
  • Why she decided to enroll in Beta to Biggie
  • The benefits of having a business coach
  • Perfecting your ads strategy
  • The importance of time management
  • The value of using a webinar to sell your program

Janine is a superwoman. She is a mom, nurse, and successful business owner. After becoming a booked-out service provider, she knew that in order to take her business to the next level, she needed some business coaching to guide her. Once inside the Beta to Biggie program, she launched her first program with an over 20% conversion rate. How amazing is that? 

If she can do it, that means you can do it too! If you are like Janine and want to create a leveraged program but need some help, head on over to and apply to join the program. 

Resources Mentioned: 

Check out Beta To Biggie

Check out the 7 Day Nurse to Writer Challenge

Savvy Nurse Writer

Follow Savvy Nurse Writer on Instagram

Connect with Janine on LinkedIn

Join the Savvy Nurse Writer Community

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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