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Serve Scale Soar® Podcast

146: How To Build A Binge-Worthy Brand Using Brand Strategy with Nikki Arensman

image of Nikki Arensman on featured graphic for Serve Scale Soar® Podcast

Let’s talk about brand strategy! 

If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in today’s episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it. 

Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service providers & creatives build a binge-worthy brand while staying true to YOU. 

Nikki is a Creator of Brand Identity Breakthrough – DFY Branding Kit that allows service providers to stand out online in an ethical way while not spending thousands on their branding! 

She also is a soon-to-be mother of 2, and she is the Former Founder & CEO of a nearly million-dollar women’s activewear line, JIVA Active, that started with only a $300 investment! Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.

Value Bombs:

  • Why being in alignment with your work brings more success
  • What brand strategy is
  • The core of brand strategy
  • The 13 pillars of brand strategy
  • How to humanize your business
  • Where to get started with brand strategy

I know it can be overwhelming to hear that there are 13 pillars to your brand strategy, but don’t let that scare you. You just have to show up and start. Start with your MVP- your mission, vision, and purpose. Use these to build a brand that really represents your business and how you want others to see it.

I hope this episode helps you gain some clarity on your brand strategy. Nikki shared so much amazing advice on how to create a brand strategy that will take your business to the next level. By getting our business aligned with our MVP, it helps us connect with our ideal clients. That’s what makes them want to hire us, not the colors and logos. 

If you loved this episode, make sure to check out Nikki’s Brand Identity Breakthrough resource and take her free quiz to learn how binge-worthy your brand is. They are linked below along with her website and social media channels!

If you’re ready to scale your business, make sure to send me a DM on Instagram and tell me what your focus is in your business and I will point you in the direction of some free courses that will help you get to the next level. 

Resources Mentioned: 

Get the Brand Identity Breakthrough

How Binge-Worthy Is Your Brand? FREE quiz

Follow Nikki on Instagram

Visit Nikki’s website

Listen to The Business of Branding Podcast

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

Watch right now > 

It's better than Netflix over here. Bingable content but that can make you money! Watch my ondemand 60minute training now.