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Serve Scale Soar® Podcast

163: How To Start Offering A Premium Service with Conversion Copywriting with Anna Powers

image of Anna Powers on featured graphic for Serve Scale Soar Podcast®


Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route? 

Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade. 

In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is, why it’s a premium service, and how to know if it’s right for you. Even if you’re not a copywriter, stick with me. We talk about a lot of things like pricing strategies, tips for handling clients, and other amazing tips for your business. 

Anna Powers is a Conversion Copywriter and Online Business Mentor who helps her clients get paid to write copy through her Clickworthy Copywriting Certification™. 

A former civil litigator, Anna now uses her background of analysis and strategy to support 7- and 8-figure business owners with their messaging and to train and certify copywriters so they can build thriving online businesses. Past clients’ results include a $4.4 million launch, quadrupling email open rates, and doubling annual revenue.

As a conversion copywriter, your job is to create words that sell. You’re building a relationship that can then move people from one place into a more helpful place where they’re going to be more likely to get the results that they want.

Value Bombs:

  • Anna’s conversion copywriting certification
  • What a conversion copywriter is
  • The difference between copywriters and conversion copywriters
  • How to price your services
  • Talking to clients about ROI
  • Qualities of great conversion copywriters
  • Adding value to your packages
  • Book recommendations for copywriters

Anna dropped so much knowledge on conversion copywriting, pricing your services, adding value, and getting high conversions for your clients, so I hope you found this episode helpful. 

If you want to learn more from Anna, make sure to check out her website and her programs. You can also get her FREE Guide to the Business of Copywriting below.

Resources Mentioned: 

Check out Anna’s website

Follow Anna on Facebook

Follow Anna on Instagram

Get Anna’s FREE Guide to the Business of Copywriting

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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