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Serve Scale Soar® Podcast

172: 4 Types of Social Proof That Can Help You Land More Premium Clients

Brandi Mowles podcast episode feature about social proof

What the heck is social proof? And how can we use it in our one-on-one service-based business? 

In this episode of Serve Scale Soar®, I’m diving into this topic and sharing the different types of social proof that you can add to your business so that you can land more clients that actually pay your premium prices. 

If you don’t know what social proof is, it’s a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. 

People want to take the actions that other people have taken because they want to get the same results those people had. It’s incredibly effective and it can be used in your one-on-one freelance business. 

There are four main types of social proof that you can use in your business. I’m sharing what they are, the best way to use them, and who it’s for.

Value Bombs:

  • What social proof is
  • Why testimonials are so effective
  • How to get relationship testimonials
  • How to use testimonial swaps
  • Why referrals work so well 
  • Referral reward methods 
  • What a case study is 
  • How to use a case study as a lead magnet
  • What earned media is 
  • The benefits of getting on podcasts 
  • Where to display social proof

Pick one method of social proof and go all in to start. What can you focus on this month? To prevent overwhelm, just try one thing at a time and build on it from there. I know you’ll be happy with the results. 

If you’d love to go deeper into this topic, head over to to check out our amazing training that you can grab for a super low fee that will give you all of the resources you need to make social proof possible.

Resources Mentioned: 

Get my social proof resource

Link to live showcase testimonial

Listen to the episode with Angie Trueblood

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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It's better than Netflix over here. Bingable content but that can make you money! Watch my ondemand 60minute training now.