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Serve Scale Soar® Podcast

176: A Look Behind the Scenes at What Ad Managers Really Do

Brandi Mowles podcast episode feature about what ad managers do


Have you ever thought about becoming an ad manager? 

In this episode of Serve Scale Soar®, I’m diving into the topic to show you what ad managers really do, so if you are an ad manager or considering becoming one, this episode is for you. Even if you never thought about becoming an ad manager, hear me out—this episode might change your mind. 

Ad managers have many different roles. While they do run Facebook and Instagram ads, that is only one of six roles that ads managers have. So I’m breaking down each of these roles and explaining if you need to do them, if you can outsource them, and what to do if you’re not good at those things. Then you can decide if ad management is right for you.  

Each of these skills are learnable and I teach them inside my Conversions for Clients program. I have had many students that were intimidated at first that are now thriving ads managers.

Value Bombs:

  • The six main roles of an ad manager
  • Why strategy matters
  • How research will set you apart 
  • Why conversion copywriting is so important
  • How to make graphic design easy
  • Why you need to offer tech support 
  • Why data analysis is important when running ads

There you have it! Those are the six skills that you need as an ads manager. Remember, you don’t have to do them all. You can outsource certain aspects, or you can use tips, tools, tricks, and systems to make them easier.  The good thing is that they’re all learnable. Don’t let any of these skills hold you back from moving your business forward and becoming a high-converting ad manager!

So tell me, which skills are you excited about and which skill do you think you’ll need to improve? Let me know on Instagram

If you’re ready to become an ad manager, head to  and join the waitlist or grab your spot for one of our trainings.

Resources Mentioned: 

Check out Conversions for Clients

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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It's better than Netflix over here. Bingable content but that can make you money! Watch my ondemand 60minute training now.