Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients
Say Goodbye to Inconsistent Sales with Clear Messaging
Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.
Why Your Message Might Not Be Landing
A lot of business owners are doing amazing work, but still struggle to find the right clients. Most of the time, the problem isn’t the service—it’s the message. If people don’t clearly understand what you do or how you can help them, they’ll either get confused or miss out completely. That’s why having a message that really clicks with your audience is so important. It helps you grow your business and makes it easier for your dream clients to find and trust you.
What Messaging Truly Means
Your message is more than just a sentence on your website or a fun bio. It’s a clear way to show who you help, what you help them do, and how you do it—all in a way that’s simple and easy to understand. Instead of saying something vague like “I help businesses grow,” a strong message takes your clients on a journey. This matters so much because people aren’t just looking for someone to do tasks—they want real results.
The Three-Part Formula for Compelling Messaging
I take a straightforward approach to making messages more engaging. This three-part formula for messaging has helped many freelancers attract the clients they want.
- Who You Help: Get super clear on who you’re talking to. Use words they actually use to describe themselves. For example, instead of saying “business owners,” you might say “online course creators making six figures who are tired of launching to crickets.” Adding those extra details helps you speak directly to the people you really want to work with.
- What You Help Them Do: Highlight the transformation you provide. Speak to outcomes rather than processes. For example, communicate that you streamline funnels for enhanced efficiency, rather than detailing technical ‘how-tos’.
- How You Do It: Create a special method or approach that makes you stand out. This could be your own step-by-step process or a strategy you’re known for. Give it a unique name and talk about it when you’re working with clients. It helps show off your expertise and makes your brand more memorable.
Integrating Your Message Across Platforms
Once you’ve nailed down your message, it’s important to stay consistent. Use the same clear sentence across everything—your social media, sales pages, email signature, and client proposals. When your message is the same everywhere, it builds trust and shows people that you’re reliable and professional.
Avoiding Common Messaging Mistakes
Try to avoid these common errors when messaging:
- Being Vague: Try to be clear and specific. Broad or general statements usually don’t grab attention or connect with people.
- Focusing on Tactics Over Transformation: Remember, clients invest in results, not methods.
- Trying to Appeal to Everyone: When you try to please everyone, your message can get watered down. Speak directly to the people you really want to work with.
- Underselling Your Expertise: Don’t sell yourself short! Show that you’re not just doing tasks—you’re a valuable partner helping your clients succeed.
Crafting Your Magnetic Message
Align your messaging with my formula for clarity:
- Write down your message.
- Evaluate whether your target clients would recognize themselves in it.
- Adjust until it’s magnetic, engaging, and specific.
Conclusion
A strong, clear message is one of your biggest tools for attracting those dream “champagne clients.” Don’t be afraid to share your updated message, ask for feedback, and keep improving it as you grow. And if it ever feels overwhelming, you don’t have to do it alone—joining a community like the Strategist Society can give you support, ideas, and strategies to help you grow. Your message isn’t just words—it’s the key to building the business and success you’ve been working for.
Here’s A Glance Of The Episode:
00:00 Attracting High-Level Clients
03:48 Clarifying Effective Business Messaging
06:41 Defining Freelance Transformation Niches
09:43 Crafting a Clear, Consistent Message
13:36 Join Strategist Society for Success
Key Takeaways:
- Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn’t clear, you’re unlikely to attract the right clients.
- Understand your audience – knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.
- Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.
- Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.
- Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.
- Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.
- Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.
- Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.
and so much more.
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Additional Resources
🎉 Ready to hit 100K with just 5 clients a month? Join me on April 23 at 12pm ET / 9am PT for a free live training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now – CLICK HERE
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Meet Brandi
Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
