After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life.

In this episode, I’m sharing the seven biggest lessons I’ve learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else’s).

Whether you’re just getting started or wondering if you’re still on the right path, this episode will give you clarity, encouragement, and a few reality checks I wish I’d had earlier.

Why Borrowed Success Will Burn You Out

At the start, I chased income goals that were deeply personal $2K months meant diapers, formula, and food on the table. But the second I started looking around and letting other people define success for me, I ended up chasing vanity metrics (like a million-dollar year) that didn’t actually make me feel successful.

Success flows when you define it for yourself. Without that, misalignment creeps in, and business starts to feel heavy, hard, and hollow.

The Power of Community Over Strategy

No tactic or template can save you when you’re burnt out, doubting yourself, or in a personal season that’s draining your energy. What can keep you going?

People. Real people who get it.

Inside masterminds and peer support, I’ve found perspective-shifting advice, avoided big mistakes, and felt seen during hard seasons. Invest in relationships. They will take you further than any strategy ever could.

Why Your Gut is the Best Mentor You’ll Ever Have

I’ve had amazing coaches. I’ve had some bad ones, too. But at the end of the day, no one knows your business better than you do.

If advice feels off, even if it’s from someone you respect, it probably is.

You’re allowed to say no. You’re allowed to trust your instincts. You’re allowed to build differently.

There’s No Big Break—Just Small, Brave Moves

No launch, client, or email list changed everything overnight.

It was the daily, boring, consistent actions, the emails I sent, the proposals I wrote, the decisions I made when no one was watching. That’s what built this.

Success isn’t a lucky break. It’s a repeatable process of showing up.

Simplicity Scales—Complication Kills Momentum

I’ve said it since episode one: KISS—Keep It Simple, Sweetie.

I learned this the hard way when I rebuilt an entire webinar funnel that already worked… and watched performance tank.

Simple businesses are easier to run, easier to scale, and way easier to enjoy. Complication is rarely the solution. Often, it’s the problem.

Seasons of Business Are Normal

Not every year is a growth year. And that’s okay.

2020 was a rocket year. 2023 (hello, newborn and full-time breastfeeding while running a business!)? A down year.

Some years are for growth. Others are for maintenance, recovery, or rebuilding. Your job is to recognize the season you’re in and honor it.

You Will Evolve—Let Your Business Evolve With You

The Brandi who started this business at 27 is not the Brandi running it now at 34.

Your values shift. Your capacity shifts. Your goals shift.

If your business still looks like the one you built years ago but doesn’t fit the life you have now, 

that’s a recipe for burnout. Let yourself evolve and let your business evolve with you.

Here’s A Glance Of The Episode: 

00:00 Welcome + celebrating 7 years in business
01:00 Lesson 1: Why success must be defined by you
05:00 Borrowed goals and the emptiness they create
09:00 Lesson 2: How community saved Brandi from a big mistake
13:00 Lesson 3: Why your gut should guide your business
16:00 Lesson 4: The truth behind the “big break” myth
19:00 Lesson 5: The webinar flop that reminded Brandi to keep it simple
23:00 Lesson 6: Growth years vs. maintenance years
26:00 Lesson 7: You’re evolving—your business should, too
29:00 Final thoughts + new website celebration