When AI Sounds Smart… But Gets It Dead Wrong
The Truth About AI in Digital Marketing (That No One’s Talking About)
AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong?
In this second episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi Mowles breaks down the hidden dangers of AI tools for freelancers, ad strategists, and digital marketers. From confidently incorrect ChatGPT advice to Meta’s AI-generated ad hype, we’re peeling back the curtain and exposing where real strategists still shine.
If your clients are trusting AI more than you… it’s not a robot problem, it’s a positioning problem.
What You’ll Learn in This Episode
1. When ChatGPT Is Confident… and Completely Wrong
Brandi shares a real story of a Strategist Society member who trusted AI over her training and how it nearly wrecked her client relationship. AI sounds smart, but if you don’t double-check, it’ll tank your credibility.
“ChatGPT is like that overly confident college friend. Sounds convincing. Totally wrong.”
2. Why Meta’s AI-Generated Ad Future Isn’t Your Future
Everyone’s freaking out over Zuckerberg’s promises. But here’s the deal:
✅ It’s made for $5/day hobby advertisers, not premium clients.
✅ It’s wonky and unreliable.
✅ It’s not replacing a strategist who actually knows what converts.
“Automation is not optimization. Copy isn’t strategy. Ad setup isn’t ROI.”
3. When Clients Use AI to Undermine You
What happens when a client runs your strategy through ChatGPT and wants to change everything? Brandi shares how to keep your authority, communicate effectively, and protect your position as the expert.
“AI doesn’t know launch calendars, budgets, or the nuances of your client’s brand. You do.”
What to Do About It (AKA How to Stay In Demand)
AI isn’t going away. But it’s only dangerous if you’re:
- Trusting it without checking it
- Letting clients dictate strategy from bots
- Failing to position yourself as the leader in the room
Want to stay booked, respected, and profitable?
You’ve got to master strategy and communication, not just button pushing.
🎧 Download the Freebie Brandi Mentioned:
Streamlined Ad Manager Guide
Use AI like a strategist, not a robot.
→ https://brandiandcompany.com/streamlined
You’ll get:
✅ Brandi’s best prompts for reporting & messaging
✅ Time-saving AI workflows
✅ Tools to scale without hiring a team
Key Takeaways:
- AI can sound smart but still be wrong. Don’t let it wreck client trust.
- Meta’s AI ad tools aren’t replacing you—they’re helping DIYers boost posts.
- Strategists win by guiding clients, not just running campaigns.
- Communication and positioning will matter more than ever.
Episode Timestamps:
00:00 – Welcome Back: Why This Series Matters
01:00 – The Confident But Wrong AI Example That Shocked a Student
03:00 – Why ChatGPT Needs a Human Strategist Filter
05:00 – The Real Risk: When Clients Take AI’s Word Over Yours
06:00 – Meta’s AI-Generated Ads: Hype or Reality?
08:00 – Who Meta’s AI Is Actually For (Spoiler: Not Your Clients)
10:00 – Automation ≠ Optimization
11:00 – Clients Using AI to Undermine Your Strategy
12:30 – Why Communication Is Your #1 Skill Now
14:00 – How to Respond When Clients Bring AI “Advice”
15:00 – Strategy Will Always Beat the Bots
16:00 – What to Expect in the Next Episode
16:30 – Grab the Free Streamlined Ad Manager Guide
Want More Like This? ⬇️
Click Here To Learn More About How Smart Ad Managers Are Already Using AI (Without Getting Replaced)
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
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Meet Brandi
Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
