Before diving into the framework, it’s crucial to define what a VIP day means for strategists. Unlike design or build-out days, where the expert quietly works behind the scenes, a strategist’s VIP day is deeply collaborative. Expect to be live, face-to-face (virtually or in person) with your client, actively talking, mapping, and co-creating a plan. Clients are paying for your expertise— especially your brain, not your ability to tick boxes on their behalf.

The Four P Framework for a $5K VIP Day

1. Promise: Define a Clear, Attainable Outcome

The #1 reason clients feel underwhelmed? Unclear expectations. I emphasize that your offer should come with a crystal-clear promise, a concrete result your client can walk away with at the end of four hours.

For example:

• “You’ll leave with a full paid marketing strategy for your next launch, mapped and ready to execute.”

Make sure your promise is achievable within your timeframe. Vague or over-ambitious outcomes will cause stress and disappointment for both sides. Start with something tightly scoped—mapping an ad strategy, creating a launch plan, brainstorming funnels—and articulate exactly what’s included (and what isn’t).

2. Prep: Set Boundaries & Gather Essential Info

High-value strategy sessions require prep on both sides. I require my clients to fill out a detailed onboarding questionnaire ahead of our session. This allows me to come informed, ready to dive straight into strategy.

Pro tip: Incorporate contract language and automated reminders to ensure your clients complete their prep work. If forms aren’t completed beforehand, I set the expectation that time spent on the call filling out basics will cut into our value-packed VIP agenda. This establishes boundaries and ensures you can deliver your promised result.

Additionally, I recommend asking, “What would make your VIP day a success?” in your prep form. This not only primes clients for a great testimonial but lets you redirect expectations if what they want isn’t realistic for one session.

3. Provide: Deliver a Structured, Value-Driven Experience

Your VIP day should feel organized and purposefu, not like a frantic scramble. I split my four-hour sessions into two halves:

• First two hours: Clarity, audit, strategy. You’ll map out goals, review assets and numbers, and chart a high-level plan together.
• Break: A short reset to re-energize.
• Final two hours: Implementation and tactical mapping. Using frameworks like my “Strategy Octagon”, you’ll co-create the plan and outline actionable next steps.

The goal is to deliver tangible progress and a sense of partnership, not just a theoretical “plan.”

4. Propel: Guide the Client to Next Steps

Don’t just stop at the plan! The last pillar is about moving the client forward, either by handing off their plan or upselling them into ongoing support or implementation (such as a done-for-you retainer).

It’s important to note that many clients will choose to hire you for the execution phase, turning your VIP day into a launchpad for additional revenue streams.

Ready to Offer Your Own VIP Day?

Consider your skills, niche, and client base. Begin by defining an outcome you can confidently deliver in four hours. Build an onboarding process that sets both parties up for success. Structure your day for clarity and results.

As you refine your approach, you’ll master the art of selling and delivering transformative, high-ticket VIP days that empower both your clients and your business. If you’re looking for more resources and guidance, check out the Strategist Society for templates, contracts, and live training on installing VIP days into your business.

The era of being “just the implementer” is over. Step into your strategic power and get paid for it.