Alright, y’all, let’s talk about AI.
I know, I know. Everyone and their mother is talking about AI right now. And if you’re like most ad managers I talk to, you’ve probably dabbled in it. Maybe you’ve asked ChatGPT to write some ad copy or come up with headline ideas. Maybe you’ve tried Gemini to create some ads.
And that’s fine. But here’s the thing: you’re barely scratching the surface.
Or worse, you’re spending way too much time going down rabbit trails that will never actually make you money or save you time.
Most ad managers are using AI for the basic stuff that everyone’s already doing and completely missing the real opportunities. The ones that actually save you serious time AND make you more money. The ones that make you more valuable to your clients.
So today I’m sharing five ways I’m actually using AI in my ads business, plus what my Strategist Society members are using. These aren’t the typical “AI tips for marketers” posts you’re seeing on LinkedIn. These are practical, real strategies that are gonna change the way you work and hopefully make you some more money in the process.
And here’s the best part: none of this is complicated. You don’t need to be tech-savvy. You don’t need to know how to code. You just need to know what’s actually possible.
Let’s dive in.
Voice Guides and Customer Avatar Documents
This first one has been a complete game-changer for my business, my clients’ businesses, and our students. And it’s something most ad managers aren’t even thinking about doing.
Back in 2021, I paid $5,000 to have a brand voice guide created. And it was fantastic. The copywriter went through and interviewed all of our people, listened to the podcast, picked up on words I used, terms I say, and what we stand for. It gave so much clarity to what we say, what I stand for, and the terms I use.
It was amazing. But $5,000 and a whole lot of time meant I wasn’t able to do that for each of my clients.
Then enter the world of AI.
Now, for every single client I work with, I create one of these voice guides using AI and the resources they already have. What does that mean? It means I can write their sales pages and ads to sound just like them in a matter of minutes because I have their voice guide, and that’s what I’m working from.
I’m not talking about some generic brand voice guide that says “professional and friendly” nonsense. Or “I’m a badie, write like that.” No. It’s taking their detailed words that they use, how they write sentences, how they speak, the terms they use, and their approach. It’s a strategic document that captures exactly how your client sounds and exactly who they’re talking to.
For every client you work with, you should be creating a voice guide and a customer avatar document. This will help you write copy that actually sounds like them. Copy that hits their audience’s specific pain points and desires. Copy that converts.
How This Makes You Money
Here’s where it gets really good for your business.
This makes for an incredible fast-action bonus on sales calls. When you’re on a discovery call, and someone’s on the fence, you can say, “Hey, when you sign within the next 48 hours, I’m gonna create a custom voice guide and avatar document for your brand. This is something my clients pay $5,000 for.”
Boom. Instant value add. Why would they pick someone else over you?
You can also sell these as standalone offers. Or deliver them after an intensive. Or include them as part of your onboarding process to wow new clients right out of the gate.
This is the kind of thing that separates you from every other ad manager out there. You’re not just running ads. You’re building strategic assets for their business.
And the thing is, y’all, this used to take months to build. Now you can build it in 30 minutes. Massive value add that’s gonna keep clients around, give you something to sell as a standalone, and something to offer as a fast action bonus.
Custom Ad Reports and Audits with AI and Meta
Okay, this one’s gonna blow your mind if you’re still doing reporting the old school way, where you go pull numbers manually. You’re wasting so much time.
Crystal, one of our Strategist Society members, shared her entire process with us. She sold an audit of two ad accounts plus competitor analysis for $2,500. She did all of this using Manus and Meta in 45 minutes.
Let me say that again. $2,500. 45 minutes.
And she shared the dashboard and the report it created. It was beautiful. Way more than something we could ever create manually. And if we did create something like this, it would take a whole heck of a lot more than 45 minutes.
That’s the power of using AI strategically.
I’ve been using Manus connected to Meta to pull custom reports on campaigns. It’s taken my reporting from one hour down to 10 minutes. And I’m talking detailed reporting. Demographics, placements, days of the week, way more detailed than I typically get into.
I’ve been able to pull some really cool insights from my accounts since doing this because it goes way deeper than I normally would. Then I can ask questions, and it pulls me more reports.
A Word of Caution
Now, when it pulls the reports, it’s gonna give suggestions. I don’t listen to the suggestions. I use my brain, knowing what works.
AI can pull reports, but it doesn’t mean its analysis is always correct. One example: it told me my cost per lead was higher than the industry benchmark, but for me it was actually lower than MY benchmark. We have to remember we’re using it as a tool to help us pull reports, but we’re not taking it word for word.
It doesn’t know the client. It knows the numbers. Big difference.
But think about what this means for your business. If you’re managing multiple clients and reporting used to take you a whole day, you just got a massive chunk of time back. Time you can use to get more clients. Time you can use to actually work on strategy instead of pulling numbers. Time you can take to go enjoy Fridays with your family.
And the reports you’re delivering? They’re better. They’re more comprehensive. They’re more insightful. They’re more in line with what the client actually wants.
This is what I mean when I talk about working smarter, not harder. You’re not cutting corners. You’re actually delivering more value in less time.
If you’re doing manual reporting, you’re doing it wrong.
Competitor Ad Intelligence and Gap Analysis
Alright, this is one of my favorites because it’s so simple but almost no one is doing it.
You know Meta Ad Library, right? That tool where you can go see what ads your competitors are running? Most ad managers go there to see what’s working and then basically copy it. Maybe you put your own spin on it, but at the end of the day, you’re still following the crowd.
Here’s the problem with that approach: if everyone’s copying what’s working, all the ads start to look the same. Your client’s ads blend into everyone else’s. And blending in is the enemy of conversions.
Especially in the world of AI, where if you’re not using it to its fullest and you’re just using it in basic form for copy without doing the customer analysis and voice analysis first, all the copy starts to look very, very similar.
The real money move? Use AI to find what competitors are NOT doing.
Here’s how this works. You go into Meta Ad Library and pull 20 to 30 ads from competitors in your client’s space. You feed it all to AI and ask it to analyze the gaps:
- What objections are none of these ads addressing?
- What audience segments are being completely ignored?
- What offer structures are nobody testing?
- What emotional angles are underutilized?
Now you’ve got a goldmine of opportunities that no one else is touching.
Two Ways to Use This
One: Create better ads for your current clients. Duh. That’s the simple way.
Two: Use it as a risk reversal on sales calls. When you have a big discovery call coming up, and you really wanna land this client, instead of going in with nothing, you do this analysis beforehand.
Then on the call, you say, “I analyzed 30 of your competitors’ ads and here are the five biggest gaps in the market that we can use to our advantage.”
That’s how you win clients. That’s how you position yourself as a strategist, not someone pushing buttons in Ads Manager. That’s how you charge a premium price and land clients on the call.
You can also sell this as part of an audit. Instant credibility. Instant differentiation. There are so many ways to make money doing competitor intelligence and gap analysis.
Reverse Engineering Winning Ad Hooks Across Industries
This one and the last one kind of go hand in hand, but they’re different. Stay with me because this is where things get really good.
Here’s what most ad managers get wrong: they only swipe from their client’s niche.
If you’re working with photographers, you’re swiping other photographers’ ads. If you’re working with fitness coaches, you’re looking at what other fitness coaches are doing. If you’re selling dish towels, you’re looking at what other dish towel people are doing.
And you know what happens? All the ads in the niche start to look exactly the same. I see this especially with HVAC companies and lawn care companies because they all hire these big agencies that just do the exact same thing and change the name of the company.
The audience has seen the same hooks a million times. They scroll right past. There’s nothing that separates you.
Here’s the smarter approach: pull winning hooks from completely different industries and extract the psychological framework.
I’ve always taught this, but it used to be such a manual process. I used to tell people to go look at the real estate niche because realtors are really good at social media. Or maybe look at the travel niche.
What we’re gonna do is take what other niches are doing and apply it to our client’s niche. Not the words, but the structure. The underlying selling psychology that makes the hook work.
Maybe you see a really good hook from a SaaS company, and you realize it’s using a pattern interrupt followed by a curiosity gap. Or you see a health coach using belief shifting incredibly effectively. You’re not copying the ad. You’re understanding why it works and then adapting the framework to your client’s market.
Now you become the ad manager who always has a new idea when creative fatigue hits. Especially in the world of Andromeda, where we keep hearing more creative, more creative, more creative. You don’t need a hundred ads, but you do need different hooks. Different angles. This is how you get them.
You’re not recycling the same tired hooks everyone else is using. This is how you become irreplaceable to your clients.
Automated Meta News and Platform Updates Briefing
Alright, this last one I just love, especially in the world of ads, where things are ever-changing.
How many of you have set up Google trend alerts? You get a trend alert every time something happens with Facebook, Meta, and Instagram. Some of you are probably thinking, “Brandi, what are Google trend alerts?” This is how I’ve done it since 2018.
But now there’s a way better, more automated way to do this.
If you’re running ads, you know Meta is constantly changing things. New features, policy updates, algorithm shifts, beta tests. It’s a full-time job just staying current.
And what happens when you miss something? Your client sends you a message saying, “Hey, did you see this thing about Meta changing blah blah blah?” And you’re scrambling, going down a Google rabbit hole, trying to figure out what she’s talking about because you had no idea.
You don’t have to know everything. But it does help to know what the big topics are that are coming up. We want to seem like we’re on top of these things.
The Fix
Set up AI to pull the latest news and updates and give you a weekly briefing.
You can set this up so every week, AI scans all the relevant sources, consolidates what’s actually important, and gives you a quick summary:
- What are the big updates?
- Is there anything that requires immediate action in client accounts?
- What noise can you just ignore?
It takes 10 minutes a week, and you’re always in the know before your clients ask you about it.
And here’s a bonus tip: you can send a version of this to your clients as a value add. Nothing crazy. Just a quick “Hey, here’s what’s happening in the Meta world this week and what it means for your ads.”
It positions you as the expert who’s always on top of things. Massive perceived value. Minimal effort on your part.
Also, if you’re posting on Instagram, LinkedIn, or sending emails, here’s your content. You have this coming in, now go create content around it. This is all about saving you time, showing up as the authority, and hopefully making you more money in the process.
Grab The Ad Copy Shortcut! Here
So those are the five ways you’re probably not using AI that are massive for saving you time and making you more money:
- Voice guides and customer avatar documents
- Custom ad reports using Manus and Meta
- Competitor ad intelligence and gap analysis
- Reverse engineering winning ad hooks across industries
- Automated Meta news and platform update briefings
These are the ways I’m loving using AI that aren’t procrastination but actually save me time and make me money.
If you’re reading this and thinking, “This is great Brandi, but HOW do I actually do these things?” I’ve got you.
I created The Ad Copy Shortcut!: Write Better Ads in Half the Time. Inside, I walk you through exactly how to create voice guides, run competitor gap analysis, and build your hook bank using AI. Step by step. No tech overwhelm. Just practical systems you can implement this week.
It’s only $27, and it’s gonna save you hours every single week while making you more valuable to your clients. And if you use this right, you’ll land more clients, which means making you more money.
Grab The Ad Copy Shortcut! here
Here’s the bottom line, y’all.
AI isn’t here to replace you. It’s here to make you faster, get your clients better results, and make you more valuable.
The ad managers who figure out how to use AI strategically are the ones who are gonna keep clients longer and land more clients. The ones who keep doing things the old way? They’re getting left behind or burning the heck out.
Don’t be the one getting left behind.
Go grab the toolkit, start implementing these strategies, and do the dang thing.
This post is based on an episode of the Serve Scale Soar podcast. If you loved this, make sure you’re subscribed so you never miss a new episode dropping every week.
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
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Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
