You don’t need to hire a team of five, ten, or even two to scale your business. If you’re a freelancer or service provider who doesn’t want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount. For the […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
Why You’re Procrastinating (and How to Break the Cycle Today) Procrastination isn’t laziness—it’s usually a sign of fear, perfectionism, overwhelm, or just plain mental overload. In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you’re […]
Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration Cut the Overthinking and Steal Brandi’s 3 Go-To Places for Ad Creative That Converts We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs […]
So Your Client Wants to Pause… Here’s What to Do: How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner. Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, […]
Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients Say Goodbye to Inconsistent Sales with Clear Messaging Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create […]
The One Thing Your Discovery Calls Are Missing (That’s Costing You Clients) The Secret to Higher Conversion Rates and Faster Client Closures When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle […]
How to Invest in the Right Course (and Avoid Wasting Money on Disappointing Ones) Navigating Course Investments to Maximize Your Business Growth The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t […]
Raising Your Rates With Your Current Clients Without Losing Them Effectively Increasing Your Rates While Maintaining Strong Client Relationships As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it’s important to periodically assess and adjust pricing to align with […]
Core Setup & Blocked Events A Guide for Ad Managers to Adapt and Evolve in Uncertain Times As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad […]
