Back in December, Emma got on a call with me and opened with, “I don’t think I’m ready.” She was an ads manager with one paying client and about $800 a month coming in. Nine months later, she booked a $20,000 month. Same Emma. Same skill set. Same two little girls at home. So what […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Here’s a number that should make you stop scrolling: $18,000. That’s what Brittney Roberts made in an entire year as a freelance marketer. Working all the time. Wearing every single hat. Building websites, designing graphics, writing emails, doing a little bit of everything for one or two clients she loved but who were quietly […]
We are halfway through the year, and holy bananas, where the heck did it go? If your stomach just dropped because you are nowhere near the goal you scribbled down back in December, I need you to stay with me. You do not toss out the plan you made. You check it. This is the […]
Real talk, y’all. If you’ve been sitting on the fence about starting your service-based business because the job market feels terrifying, you’ve been “thinking about it” for six months, or you tried once and life got in the way, this one is for you. Today I’m sharing Lauren’s spotlight story, and I’m warning you right […]
What if I told you the reason you’re losing clients on sales calls has nothing to do with what’s actually happening on the call? You could be the best closer in the world. You could have your offer and your packages so dialed in. You could be saying all the right things on every […]
What if I told you that you could go from spending hours upon hours on client work to checking in for maybe 10 hours a month… while making more money? That’s exactly what happened to Natasha, one of our newest Conversions for Clients students. And y’all, her story is one of those that makes […]
Alright, y’all, let’s talk about AI. I know, I know. Everyone and their mother is talking about AI right now. And if you’re like most ad managers I talk to, you’ve probably dabbled in it. Maybe you’ve asked ChatGPT to write some ad copy or come up with headline ideas. Maybe you’ve tried Gemini […]
Let me tell you about the most random way I’ve ever met a student. It wasn’t through an ad. She didn’t find me through the podcast. No, Laura found me in a Facebook mom group during one of my least finest moments. Here’s what happened: Someone posted about wanting to be a stay-at-home mom […]
How many of you have ever thought, “I just need to get better at sales calls, then I’ll have more clients”… but you’ve only had two discovery calls in the last 90 days? Y’all. That is not a sales call problem. That’s a lead problem. And here’s what’s wild. Most service providers are out […]
What if losing your job was actually the best thing that ever happened to you? That’s exactly what Kendra discovered when she was suddenly fired from her teaching job of 14 years. Instead of running back to the classroom, she made a bold decision: bet on herself, learn something completely new, and build a […]
