Part 4 of The Strategic Ad Manager’s Guide to AI and Staying in Demand Clients Don’t Want a Tool…They Want a Leader You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Hot Take: Your New Year Goal Is Holding You Back Why Traditional Goal Setting Might Be the Reason You’re Stuck (and What to Do Instead) In the whirlwind excitement of New Year’s Eve, it’s common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, […]
Why Gratitude Should Be Your Top Business Strategy How gratitude can transform your business practices, personal well-being, and overall life satisfaction With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, […]
How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full-Time Job How Taylor Infantino balanced a full-time job, family commitments, and launched a profitable side business This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to […]
8 Time-Saving Tips to Build Your Ad Management Business While Working Full-Time Time-Saving Strategies to Scale Your Ad Business While Maintaining a Full-Time Career Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing […]
The 4 Marketing Mistakes That Are Costing You Clients and Cash Increase Your Client Intake by Identifying and Fixing These Common Marketing Errors Are you feeling like you’re stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you’re a seasoned freelancer or just getting started in the freelance world, understanding the mistakes […]
Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow Optimizing My Calendar for Both Business Success and Quality Family Time Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. […]
Fast-Track Your Clients: How to Get Quick Decisions Without High Pressure Getting Client Responses Without Pressure Tactics In the world of freelance service providers, it’s a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, “I need to think about it.” Not knowing how to get people […]
If You Bet on Yourself, You Can’t Lose: Crystal’s Journey to Dream Clients How Crystal Navigated Challenges and Followed Her Intuition to Build a Thriving Business This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal […]
Lindsay’s Breakthrough- From No Clients in a Year to Rapid Growth in 30 Days Balancing Family and Business Growth with Lindsay’s Unique Approach This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client […]
