When AI Sounds Smart… But Gets It Dead Wrong The Truth About AI in Digital Marketing (That No One’s Talking About) AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong? In this second episode of The Strategic Ad Manager’s Guide to […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Mastering Discovery Calls: From Interviewee to Interviewer How to Take Control of Your Discovery Calls and Master Your Money Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You’re not alone. As […]
Leads or Purchases? The Best Ad Strategy for Webinar Campaigns Understanding the Best Meta Ad Strategy for Webinar Campaigns Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your […]
The Secret to Staying Focused: Parking Lot System Decrease Overwhelm and Increase Productivity with this Simple Business Practice As entrepreneurs, it’s common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling […]
Creating the Life You Want- The Story Behind Our Big Move and New Beginnings How Change Reflects the Power of Intuition and Letting Go This week, I’m sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What […]
How to Enjoy Summer Without Sacrificing Your Business Goals with Nicole Culver Summer Success Secrets: Balancing Life, Family, and Business As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn’t have to be a choice between business success and family memories. […]
Overwhelmed with Onboarding? Try this. How to Streamline Client Onboarding and Maintain Control of Your Ad Management Business Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings […]
Breaking Up With Tracking: When Tracking Turns Toxic How to Use Tracking as a Tool to Move Your Business Forward In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance […]
Purpose-Driven Packages: How to Design Offers That Sell Streamlining and Enhancing Your Service Packages for Maximum Impact In the competitive landscape of service-based businesses, offering packages that stand out and meet clients’ needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today […]
The Game-Changing Funnel For Ad Managers and Their Clients Unlocking the Power of Money-Making Funnels for Ad Managers and Their Clients In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making […]
