Here’s something no one tells you about scaling a service-based business: imposter syndrome doesn’t go away when you get better clients. It actually gets worse. When you’re just starting out, you’re wondering if you’re good enough at your skill. But when you start going after premium clients? Now you’re wondering who the heck you are […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
You don’t need to hire a team of five, ten, or even two to scale your business. If you’re a freelancer or service provider who doesn’t want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount. For the […]
What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
Why You’re Procrastinating (and How to Break the Cycle Today) Procrastination isn’t laziness—it’s usually a sign of fear, perfectionism, overwhelm, or just plain mental overload. In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you’re […]
Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration Cut the Overthinking and Steal Brandi’s 3 Go-To Places for Ad Creative That Converts We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs […]
7 Lessons In 7 Years Building a Multi-Seven-Figure Business After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life. In this […]
So Your Client Wants to Pause… Here’s What to Do: How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner. Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, […]
“What does your contract say?” If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract. In this episode […]
“Don’t clients want hourly, and not cookie cutter packages?” This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here. Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are […]
Are you ready to scale your business? As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with […]
