Welcome To The Blog Life

This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.

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Where Metrics & mom life meet

Brandi outside at a table with laptop

8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures Eight years ago this month, I was sitting on my bathroom floor. Five months postpartum. Crying. Googling “legit work from home jobs” with a pile of bills I could not pay, trying to figure out how to work from home with […]

292: 8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures

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Mid Year Reset - Orange background with clock and calendar

We are halfway through the year, and holy bananas, where the heck did it go? If your stomach just dropped because you are nowhere near the goal you scribbled down back in December, I need you to stay with me. You do not toss out the plan you made. You check it. This is the […]

290: The Mid-Year Business Reset: How to Hit Your Goals in the Second Half of the Year (Even If You’re Behind)

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Lauren

Real talk, y’all. If you’ve been sitting on the fence about starting your service-based business because the job market feels terrifying, you’ve been “thinking about it” for six months, or you tried once and life got in the way, this one is for you. Today I’m sharing Lauren’s spotlight story, and I’m warning you right […]

289: How to Start an Ad Management Business and Hit £6,000 Months in 4 Months 

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Brandi and Kids at Disney

  If you’re staring at your calendar and it’s June and you’re already thinking, “Oh my gosh, what am I about to do with the kids home all stinking summer?”, this one’s for you. Because here’s the deal. You do not have to white-knuckle your way through the next eight weeks. You don’t have to […]

288: How to Work From Home With Kids Home All Summer (Without Dropping the Ball on Your Clients)

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Brandi with Mandy at The Strategist Society Live 2025

Y’all. If you are currently working evenings, weekends, and somewhere in between just to keep your hourly clients happy, this episode is going to feel like a mirror. Because that was Mandy a year ago. She was a funnel designer in Canada, doing the things, juggling 30+ clients on hourly packages, tracking every minute, working […]

287: From 30+ Hourly Clients to ONE $12K Retainer: How Mandy Stopped Trading Time for Money (and Built a $130K Year)

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My Strategic Day notebook posed with glasses and pen on desk

  What if the thing standing between you and your best business year has nothing to do with your strategy, your niche, or your packages? What if it’s five simple daily habits that take less than an hour total, and most service providers are skipping them completely? I ran a 30-day Standards of Excellence Challenge […]

276: 5 Daily Habits That Will Change Your Business (And Your Brain): The Standards of Excellence

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LaShall Dodson

  What would you do if you lost your six-figure corporate job at 50 years old? Most people would panic. Most people would scramble to update their resume and start applying for the next corporate gig. And honestly? No one would blame them. But LaShall Dodson did something different. She built a service business from […]

275: From Corporate Layoff to $226K: How LaShall Built a Thriving Service Business After 50

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Strategist Summit Live Group Picture

  You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 […]

274: How to Build a Six-Figure Service Business with a Small Audience

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Brandi sitting on bed with laptop

Here’s something no one tells you about scaling a service-based business: imposter syndrome doesn’t go away when you get better clients. It actually gets worse. When you’re just starting out, you’re wondering if you’re good enough at your skill. But when you start going after premium clients? Now you’re wondering who the heck you are […]

273: The Imposter Syndrome No One Talks About When Scaling to Premium Clients (And How to Work Through It Anyway)

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No gatekeeping. No fluff. Just a proven method trusted by 1,000+ women to start and grow a freelance ad management business, on part-time hours.

How Women Are Hitting $10K Months as Freelance Ad Managers In 15 Hours a Week or Less

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