Systems & Tools

73: How to Use Your Brand Personality to Get Clients Faster with Kira Hug

January 12, 2021

Do you know what your brand personality is?  Today we are joined by Kira Hug, a personality-driven conversion copywriter, co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. She helps small business owners craft their personal brand by following her signature Brand Living Room Framework™. In today’s episode, Kira and I are […]

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a Meta ads strategist, mom of two, and all-around business nerd. I help freelance ad managers scale their revenue, land premium clients, and build a wildly profitable business without sacrificing family time.  reality.

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Do you know what your brand personality is? 

Today we are joined by Kira Hug, a personality-driven conversion copywriter, co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. She helps small business owners craft their personal brand by following her signature Brand Living Room Framework™.

In today’s episode, Kira and I are talking all about adding brand personality to your business: how to add it, where to add it and why it is important.

I was a little skeptical at the beginning, but I love how she explains exactly how to add our brand personality into our proposals, our discovery calls and our websites. She has a really interesting approach that I think you’re going to love.

 

Value Bombs:

  • What brand personality is 
  • Why everyone needs a brand personality 
  • How it helps you land clients faster 
  • The process of coming up with something that people will connect with 
  • The Brand Living Room Framework™
  • How to capture your actual voice 
  • What it means to use your brand personality as a service provider 
  • The importance of using proposals to stand out 

I have seen first-hand what a difference brand personality can make, so I really hope you will take some of Kira’s tips and use them to your advantage!

If you’re anything like me, you probably think your brand personality won’t be that exciting. You might think you’re boring and don’t have anything unique to say. I challenge you to change your mind on that. You are special, and your clients should see that! You will be glad that you allowed your clients to see your personality through the full onboarding experience. 

Resources Mentioned: 

The Copywriter Club Community on Facebook

Instagram

Twitter

Kira’s Website

The Copywriter Club Website

Additional Resources:

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business.   Now she is spilling all her secrets so you can too.

I’m Brandi, your no-fluff business bestie

who will hype you up and hand you the step-by-step.

I help 1:1 service providers scale simple, profitable businesses without a big team, burnout, or BS.

You’ve got big dreams and real-life responsibilities (hi, Bluey on in the background 👋), and I’m here to help you turn your skills into serious income, while still living a life you actually enjoy.

Ready to grow a business that pays you well and lets you be present at school pickup?
You’re in the right place.


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