Serve Scale Soar® Podcast

137: The 3 Types of Traffic For Your Business and How To Determine Which One’s Right For You

April 12, 2022

Let’s talk about traffic.  We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and […]

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I'm BRANDI!

a Meta ads strategist, mom of two, and all-around business nerd. I help freelance ad managers scale their revenue, land premium clients, and build a wildly profitable business without sacrificing family time.  reality.

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Let’s talk about traffic. 

We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business. 

As many of you know, I started my business as a Facebook Ads Manager, so the topic of traffic for your business has always been near and dear to my heart. Most people think that the only way to grow your online business is through organic or paid ads, and lately, with all of the IOS changes, the social media ads game has drastically changed, and people are trying to figure out their next steps. 

It is more important than ever to make sure that your time is spent on the traffic source that works best for you and your unique circumstances. Some people will benefit the most from organic traffic. Some will need to tap into paid ads to get the results they are looking for. Some people will grow their business by utilizing the power of borrowed traffic. It all depends on your business.

Value Bombs:

  • What organic marketing is
  • Why you should focus on long-term results
  • The importance of finding the right marketing strategy for you 
  • Who organic traffic is for
  • Who paid traffic is for
  • The power of borrowed traffic
  • How to get borrowed traffic

Many of us are overachievers and will be trying to jump into all of these sources at once, but I don’t recommend that. It’s a lot of work to stay on top of them! Pick one that feels right for you to get started. Remember, it may take some time, but long-term methods pay off way more than short-term methods do. 

If you are ready to really step into more traffic, whether it’s one on one services, or inside Beta To Biggie, you can always take some time looking around my website to find out how we can serve you at the highest level. 

I have programs that can help you get to the next level, no matter where you are in your business. If you have any questions about what’s right for you, you can also send me a DM on Instagram. I am happy to help you however I can! 

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** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

I’m Brandi, your no-fluff business bestie

who will hype you up and hand you the step-by-step.

I help 1:1 service providers scale simple, profitable businesses without a big team, burnout, or BS.

You’ve got big dreams and real-life responsibilities (hi, Bluey on in the background 👋), and I’m here to help you turn your skills into serious income, while still living a life you actually enjoy.

Ready to grow a business that pays you well and lets you be present at school pickup?
You’re in the right place.


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