Serve Scale Soar® Podcast

138: Finding your Ideal Audience, Niching Down, and Failing Forward with Sita Kelly

Image of Sita Kelly on featured graphic for Serve Scale Soar® podcast

Have you ever wanted to start a business in a super niche topic? 

When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a very niched-down audience. 

Sita has a degree in Religious Studies from The University of California, Santa Barbara. She spent 14 years as a nun at the Vedanta Society, studying Hindu philosophy and practicing meditation. When she first heard about resistance stretching, it struck her as something she knew to be true: your body is a map of your mind.

You can heal and empower yourself by stretching and transforming your fascia. When you stretch in the way that her method, The Bendable Body Method, teaches, it’s like a meditation for your body. Sita has 9 years of experience as a Flexibility Trainer, she loves helping people new to her method incorporate it quickly and with ease. She also loves being a business owner and the freedom and potential it offers. 

Sita’s business is so specific but her membership has brought in so many members! There is so much power in niching down your services and creating a leveraged program- you’ll be amazed at what can happen.

Value Bombs:

  • Why niching down is so good for business
  • Strategies for finding your ideal audience
  • Why failure is a good thing
  • The benefits of taking what you need and leaving the rest in business education
  • The importance of knowing your people and speaking their language
  • Why having a community is so helpful
  • Why Sita has gotten her best ROI from group coaching programs

As a business owner, there will always be challenges and struggles. If you don’t fail at some point, chances are you are missing something. What’s important is that you fail fast and learn to take what you need and leave the rest. 

Sita’s story is so inspirational because she found her start in the most unconventional way. It goes to show how you can have an ultra-niche service and be super successful. If you would like to hear more from her, check out her free stretch class here

If you are ready to join people like Sita and get the support you need from a group coaching program I encourage you to apply to Beta to Biggie. You’ll also get step-by-step instructions for launching or scaling your leveraged program. We’d love to see you inside!  

Resources Mentioned: 

Sign up for the free stretch class

Check out Bendable Body

Follow Bendable Body on Instagram

Follow Bendable Body on Facebook

Check out Bendable Body on Youtube

Apply for Beta to Biggie

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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