Serve Scale Soar® Podcast

150: Niching Down, Charging Premium to Start, and Dreaming Big With Merel Pyhala

image of Merel Pyhala on featured graphic for Serve Scale Soar® Podcast

Are you scared of niching down in your business? 

In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster. 

In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie members, Merel Pyhala, to talk about how choosing to serve a super niched audience propelled her business into a huge success. 

Merel Pyhala is a photographer of weddings in the summer and an Online Business Coach year-round. She used to be a multi-passionate entrepreneur, but she found her jam in helping other people build their online programs. 

Merel’s audience is specifically Dutch people who want to start an online program. Do you know the population of Holland? It’s not that large! However, Merel is experiencing massive success in her online business. 

Value Bombs:

  • How to disconnect your brain from your business during your off-hours
  • Why it’s better to focus on one main business 
  • Why there’s room for all of us to win in the online business space
  • Why Merel decided to join Beta to Biggie
  • How niching down improved Merel’s success
  • Why you don’t have to go low ticket just because you’re just starting out

You’ll find your people if you show up and start serving them. That’s what Merel did. She’s a dreamer and an action taker. She found her niche with Dutch people and grew her business fast because she wasn’t afraid to dive in and charge what she’s worth, even at the beginning. 

If you found this episode inspiring, make sure to follow Merel on Instagram to see her in action! 

If you are ready to grow your business with my support just like Merel did, check out my free 3 phase method for scaling. You’ll learn how I scaled my business to my first million and how you can too. 

Resources Mentioned: 

Check out Merel’s website

Follow Merel on Instagram

Sign up for my free training

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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