How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full-Time Job
How Taylor Infantino balanced a full-time job, family commitments, and launched a profitable side business
This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.
Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.
Client Acquisition: Community, Networks, and Digital Platforms
The key to Taylor’s success lies in understanding the potential of using her networks and leveraging Facebook groups effectively. While there are some negative opinions about Facebook groups, Taylor and I both agree that these platforms still hold a ton of potential for client acquisition. By engaging in niche-specific and local communities, Taylor crafted valuable relationships that would soon become the highlight of her client pipeline.
The key for her was offering value rather than traditional sales pitches. By using her network to identify potential clients who would benefit from her services, she set up discovery calls based on genuine interest and offering specific solutions. This is how Taylor successfully booked three clients and was on the verge of welcoming a fourth into her roster.
Strategic Pricing and Valued Case Studies: Building Confidence and Expertise
One of the standout strategies Taylor used was her pricing and the risk reversal method. Her first client was charged $1,500, a competitive rate in comparison to others in her field with similar or less experience. By offering early clients reduced rates in exchange for case studies, Taylor not only built her portfolio with substantial work but importantly, built her confidence and credibility in the online business world. This approach enabled her to gradually raise her rates, establishing herself as a premium service provider. We dive into this and more inside Booked and Banked!
Consistency is Key: The Power of Daily Marketing
Taylor emphasizes the importance of marketing consistently, dedicating at least 30 minutes each morning to this key part of business growth. The daily practice of reaching out, engaging with her audience, and nurturing her client pipeline contributes to maintaining and scaling her business. Her story is proof of the belief that no marketing channel is truly dead.
Facing Challenges: Overcoming Doubt and Embracing Growth
Despite moments of self-doubt, especially before signing her third client, Taylor conquered these challenges by maintaining a focus on her goals and the structure provided by the course and community inside Conversions for Clients™. The emphasis on actionable strategies and keeping things simple enabled her to navigate these challenges effectively. With a mindset geared towards learning and growth of her business, Taylor is an example of what can happen when you put your mind to specific goals and lean into a supportive community.
A Vision for the Future: Sustainable Growth and Financial Security
Looking ahead, Taylor is crystal clear about her goals. By 2025, she aims to partner with high-ticket clients while ensuring financial security and avoiding burnout. Her journey highlights the importance of slow but steady growth, allowing for the optimization of systems and processes.
Conclusion
Taylor shared her journey, along with tips and tricks to use when starting or scaling a business, regardless of the demands of life or where you are in your business journey. Whether it’s about balancing a full-time job, leveraging digital platforms like Instagram and Facebook groups, or taking strategic steps towards signing clients, Taylor’s story is a perfect example for those looking to have success in their own online business.
Here’s A Glance Of The Episode:
00:00 Inspiring student success story; implement her strategies.
03:58 Left corporate, now ad manager freelancer.
07:25 Former CMO managing omnichannel marketing strategies.
13:37 Clients found through warm outreach and Facebook groups.
16:35 Direct outreach opens opportunities; how to price first clients.
20:58 Fast vs. slow growth: challenges and solutions.
24:37 First module focuses on getting clients first.
26:52 Focus shift to client acquisition gain success.
29:47 Permission to fully commit to personal goals.
35:20 Taylor fully committed to her business success.
36:25 Affordable training for client acquisition and business scaling.
Key Takeaways:
- Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.
- The importance of overcoming personal self-doubt and how persistence is a key element for success.
- How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.
- Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.
- The significance of community support and having a focused strategy is reinforced as central to Taylor’s success.
- Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.
- Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.
- Being dedicated to continuing to learn and proactively joining programs to strengthen your business.
and so much more.
Loved This Episode? Check Out More Here. ⬇️
From Laid Off to 5-Figure Months as an OBM with Corinne Blagg – LISTEN HERE
Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business – LISTEN HERE
Additional Resources
Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.
Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. – CLICK HERE
Conversions for Clients – CLICK HERE
Follow Taylor on Instagram – CLICK HERE
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
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Meet Brandi
Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
