Part 4 of The Strategic Ad Manager’s Guide to AI and Staying in Demand Clients Don’t Want a Tool…They Want a Leader You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
The Game-Changing Funnel For Ad Managers and Their Clients Unlocking the Power of Money-Making Funnels for Ad Managers and Their Clients In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making […]
The Creative Cocktail: Blending The Perfect Ad Creatives The Art of Blending Images, Carousels, and Reels for Ad Success Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we’re about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. The Creative Cocktail […]
Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path Understanding the Path to Success in the Ad Management Industry As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this blog post, we will cover the various levels of the ad management career […]
A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now Reflecting on the Aspects of Your Business That Bring Joy and Fulfillment Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that […]
Maximizing Efficiency: 5 Essential Processes For Ad Managers A Comprehensive Guide to Streamlining Your Ad Management Business. As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale […]
Reels Ads: Crafting Engaging Video Ads with or Without Client Participation Why Reels Ads are Essential When Running Meta Ad Campaigns. In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, […]
Brick and Mortar vs. Online Entrepreneurs: Choosing the Right Ad Clients For You Choosing between local or online clients for your ad management business. Ever feel like you’re balancing in two entirely different worlds as an ad manager? One day, you’re crafting campaigns for local businesses craving more foot traffic, and the next, you’re strategizing […]
How To Price Your Ad Management Services Understanding the Importance of Proper Pricing for Ad Managers In this episode of the Serve Scale Soar podcast, host Brandi Mowles dives into the critical aspect of pricing for ad management services. Your pricing strategy will determine the success or failure of your ad management business. It takes […]
The One Ad Every Client Needs: Discover the Power of “Billboard” Ads How Utilizing Billboard Ads Can Benefit Your Client’s Marketing Strategy In this episode of the Serve Scale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the “number […]
