How many of your clients have stuck with you for seven years? Real talk: most of y’all can’t name one. And if you’ve ever hired help for your own business, you know how this usually goes. You hire someone, spend three months training them, and then they leave to go build their own thing. Womp […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Out of 300 episodes of the Serve Scale Soar podcast, the number one most downloaded episode of all time has nothing to do with running ads. It has nothing to do with landing clients. And honestly, y’all, when I pulled the numbers, it surprised me a little. This is episode 300. Holy bananas. Seven years, […]
Someone popped into my inbox this morning, right as I was sitting down to record this episode, and asked me: “What’s the biggest mistake beginners make when they’re trying to get their first client?” Y’all. Perfect timing. Because the answer to that question is the exact reason I planned this episode in the first place. […]
How much time does it take to run a freelance ad management business? That question comes at me from three different directions, and all three of them are exhausting in their own way. Direction one: you already have the business, you are working your little booty off, and you open your bank account and […]
How to Build a Business While Working Full Time (She Made $65K in 2 Hours a Day) Michael made $65,000 last year. She did it in two hours a day, after she clocked out of her full-time job, with three kids, four dogs, and zero plans to quit the job she actually likes. So if […]
How to Scale a Service-Based Business: The Only 3 Things That Actually Move the Needle Only about 20% of what you do every day actually moves your service-based business forward. The other 80%? It feels productive. It fills your to-do list. It makes you feel busy enough to justify how tired you are. And it […]
Inside My 2026 Tech Stack: The Tools I Use to Run a 7-Figure Business With 7 Revenue Streams Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools they’re using to keep the whole thing running? Same. I’m nosy like that too. So today I’m pulling back the curtain […]
8 Business Lessons Learned in 8 Years: From the Bathroom Floor to Multi-Seven Figures Eight years ago this month, I was sitting on my bathroom floor. Five months postpartum. Crying. Googling “legit work from home jobs” with a pile of bills I could not pay, trying to figure out how to work from home with […]
We are halfway through the year, and holy bananas, where the heck did it go? If your stomach just dropped because you are nowhere near the goal you scribbled down back in December, I need you to stay with me. You do not toss out the plan you made. You check it. This is the […]
Real talk, y’all. If you’ve been sitting on the fence about starting your service-based business because the job market feels terrifying, you’ve been “thinking about it” for six months, or you tried once and life got in the way, this one is for you. Today I’m sharing Lauren’s spotlight story, and I’m warning you right […]
