Welcome To The Blog Life

This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.

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Where Metrics & mom life meet

Lauren

Real talk, y’all. If you’ve been sitting on the fence about starting your service-based business because the job market feels terrifying, you’ve been “thinking about it” for six months, or you tried once and life got in the way, this one is for you. Today I’m sharing Lauren’s spotlight story, and I’m warning you right […]

289: How to Start an Ad Management Business and Hit £6,000 Months in 4 Months 

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Brandi and Kids at Disney

  If you’re staring at your calendar and it’s June and you’re already thinking, “Oh my gosh, what am I about to do with the kids home all stinking summer?”, this one’s for you. Because here’s the deal. You do not have to white-knuckle your way through the next eight weeks. You don’t have to […]

288: How to Work From Home With Kids Home All Summer (Without Dropping the Ball on Your Clients)

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Brandi with Mandy at The Strategist Society Live 2025

Y’all. If you are currently working evenings, weekends, and somewhere in between just to keep your hourly clients happy, this episode is going to feel like a mirror. Because that was Mandy a year ago. She was a funnel designer in Canada, doing the things, juggling 30+ clients on hourly packages, tracking every minute, working […]

287: From 30+ Hourly Clients to ONE $12K Retainer: How Mandy Stopped Trading Time for Money (and Built a $130K Year)

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Purple Rotary phone

  What if I told you the reason you’re losing clients on sales calls has nothing to do with what’s actually happening on the call? You could be the best closer in the world. You could have your offer and your packages so dialed in. You could be saying all the right things on every […]

286: The Hidden Page That’s Killing Your Discovery Call Conversion Rate (And How to Fix It)

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Natasha

  What if I told you that you could go from spending hours upon hours on client work to checking in for maybe 10 hours a month… while making more money? That’s exactly what happened to Natasha, one of our newest Conversions for Clients students. And y’all, her story is one of those that makes […]

285: From Pinterest Management to Ad Management: How Natasha Got Her Time Back and Made More Money Working Less

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Woman using AI on tablet

  Alright, y’all, let’s talk about AI. I know, I know. Everyone and their mother is talking about AI right now. And if you’re like most ad managers I talk to, you’ve probably dabbled in it. Maybe you’ve asked ChatGPT to write some ad copy or come up with headline ideas. Maybe you’ve tried Gemini […]

284: 5 Ways Ad Managers Should Be Using AI (But Aren’t)

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Laura Gunnels

  Let me tell you about the most random way I’ve ever met a student. It wasn’t through an ad. She didn’t find me through the podcast. No, Laura found me in a Facebook mom group during one of my least finest moments. Here’s what happened: Someone posted about wanting to be a stay-at-home mom […]

283: From $2,400 Social Media Manager to $9,800 Ad Manager: How One Mom Scaled Her Service Business While Getting Her Kids Off the Bus

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Brandi sitting on bed with laptop

  How many of you have ever thought, “I just need to get better at sales calls, then I’ll have more clients”… but you’ve only had two discovery calls in the last 90 days? Y’all. That is not a sales call problem. That’s a lead problem. And here’s what’s wild. Most service providers are out […]

282: Why Your Client Attraction Strategy Isn’t Working (You’re Fixing the Wrong Thing)

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Kendra Riches

  What if losing your job was actually the best thing that ever happened to you? That’s exactly what Kendra discovered when she was suddenly fired from her teaching job of 14 years. Instead of running back to the classroom, she made a bold decision: bet on herself, learn something completely new, and build a […]

281: How Kendra Replaced Her Teacher Salary in Under a Year As a Freelance Ad Manager

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How Women Are Hitting $10K Months as Freelance Ad Managers In 15 Hours a Week or Less

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