Serve Scale Soar® Podcast

158: Hourly vs. Package Pricing: What Do Clients Really Want?

Brandi Mowles podcast episode feature about packaged pricing


“Don’t clients want hourly, and not cookie cutter packages?”

This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here. 

Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet. 

It’s really up to you how you price your services, however, there are differences in the way most clients see you based on if you are hourly or package pricing. Hourly clients tend to treat you as an “employee” instead of a business owner or contractor. You’re also more likely to see things like scope creep with hourly clients which is definitely something to consider when you decide on pricing your services. 

So what do you do? It’s all about how you deliver the information during your discovery call. You are delivering a transformation with your packages, and sometimes, clients don’t realize that until you explain it. By showing them the benefits of package pricing, many clients are okay with purchasing a package. 

Value Bombs:

  • Why some clients think they want hourly
  • Why the transformation matters when it comes to pricing
  • The problem with hourly packages
  • Red flags with clients that only want hourly
  • Ways to make clients feel special during discovery calls
  • The benefits of package pricing for business owners
  • Why you should have “cookie cutter” systems
  • The reason that you should stop creating custom packages

Getting comfortable with your pricing and your packages is the first step. The sooner you move to packages, the sooner you can streamline and scale your business. You can make people think that they are having a personalized experience without desystematizing your business. 

I hope you got some amazing value out of this episode! Send me a message on Instagram and let me know what your biggest takeaway from this episode is. I can’t wait to hear from you! 

Resources Mentioned: 

Listen to the Discovery Call episode

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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