Black Friday Marketing Strategy for Service Providers: How to Plan Your Clients’ Campaigns (and Your Own Offer) Starting Now If your Black Friday marketing strategy starts on November 1st, you’re already behind. And so are your clients. Here’s what I see every single year. Clients don’t start thinking about their Black Friday plan until November […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
How much time does it take to run a freelance ad management business? That question comes at me from three different directions, and all three of them are exhausting in their own way. Direction one: you already have the business, you are working your little booty off, and you open your bank account and […]
How to Build a Business While Working Full Time (She Made $65K in 2 Hours a Day) Michael made $65,000 last year. She did it in two hours a day, after she clocked out of her full-time job, with three kids, four dogs, and zero plans to quit the job she actually likes. So if […]
How to Scale a Service-Based Business: The Only 3 Things That Actually Move the Needle Only about 20% of what you do every day actually moves your service-based business forward. The other 80%? It feels productive. It fills your to-do list. It makes you feel busy enough to justify how tired you are. And it […]
Inside My 2026 Tech Stack: The Tools I Use to Run a 7-Figure Business With 7 Revenue Streams Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools they’re using to keep the whole thing running? Same. I’m nosy like that too. So today I’m pulling back the curtain […]
The 4 Marketing Mistakes That Are Costing You Clients and Cash Increase Your Client Intake by Identifying and Fixing These Common Marketing Errors Are you feeling like you’re stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you’re a seasoned freelancer or just getting started in the freelance world, understanding the mistakes […]
Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow Optimizing My Calendar for Both Business Success and Quality Family Time Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. […]
Fast-Track Your Clients: How to Get Quick Decisions Without High Pressure Getting Client Responses Without Pressure Tactics In the world of freelance service providers, it’s a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, “I need to think about it.” Not knowing how to get people […]
Mastering Discovery Calls: From Interviewee to Interviewer How to Take Control of Your Discovery Calls and Master Your Money Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You’re not alone. As […]
Leads or Purchases? The Best Ad Strategy for Webinar Campaigns Understanding the Best Meta Ad Strategy for Webinar Campaigns Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your […]
