Black Friday Marketing Strategy for Service Providers: How to Plan Your Clients’ Campaigns (and Your Own Offer) Starting Now If your Black Friday marketing strategy starts on November 1st, you’re already behind. And so are your clients. Here’s what I see every single year. Clients don’t start thinking about their Black Friday plan until November […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Behind The Scenes Of My Reading List For Quarter 1 Reflecting on Business-Boosting Books in 2024 In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter […]
Generalist to Specialist: The Power of Niching Down Understanding the Importance of Niching Down In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how […]
5 Things I Didn’t Do As A Freelancer To Hit $250K Per Year Growing a Freelance Business without Falling for Common Pitfalls In a world where hustle and the pursuit of “more, more, more” are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting […]
Crafting Your Client Communication Protocol Effective Client Communication: Key to Business Success Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and […]
The Project Management Pivot: Why We Moved Away From ClickUp Making The Shift To Asana In Search Of Simplicity And Functionality Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, […]
A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now Reflecting on the Aspects of Your Business That Bring Joy and Fulfillment Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that […]
Maximizing Efficiency: 5 Essential Processes For Ad Managers A Comprehensive Guide to Streamlining Your Ad Management Business. As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale […]
Getting bad results. It happens to every freelancer at some point in their business. Whether you didn’t hit the goals you set, or got the results that a client was looking for, your ability to bounce back after business setbacks will determine your success. The reality is we’re not perfect. But for every failure we […]
Ready to nail your next discovery call with a client? What if you had a framework that you could use to crush it on every discovery call and land more freelance clients? I’ve got you covered! In this post, I’m breaking down my 10-step formula for discovery calls that convert like hotcakes. Think of it […]
