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Serve Scale Soar® Podcast

208: A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now

Heart and red notebook desk with the title A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now below

A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now

Reflecting on the Aspects of Your Business That Bring Joy and Fulfillment

Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we’ll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.

Clear Vision: Setting Goals That Inspire

Having a clear vision for your business is super important and the more specific we can get, the better. This year I have specifically aimed to help 722 individuals start, grow, or scale an ad management business. But I didn’t establish this goal overnight. It’s about setting goals that go beyond personal gains, especially when financial stability is achieved. Let’s delve into setting goals that inspire and contribute to a greater purpose, urging you to align your vision with impactful outcomes that extend beyond financial success.

Niche Focus and Simplified Programs

Another key aspect is narrowing down my focus. By niching down and simplifying the programs I offer I’m able to gain clarity in my messaging allowing for deeper engagement with our audience. Think about narrowing down your niche and simplifying your offerings. By focusing on only one niche, you can bring clarity to your messaging and deepen engagement with your audience. Discover the benefits of streamlining your operations, enhancing marketing effectiveness, and delivering specialized expertise to your target audience.

Investing in Women-Led Coaching Programs

I have been more consciously choosing to invest in women-led coaching programs, aiming to balance masculine and feminine energies in my business approach. When you are thinking about investing in a coaching program consider the importance of diverse perspectives in the mentorship programs you choose and reflect on the impact of embracing a holistic approach that integrates both strategic and intuitive elements.

Flexibility and Mindset

As much as we would like to sometimes we can’t control everything that pops up during our work week and without flexibility, we can experience a lot of frustration and burnout. After experiencing changes in my schedule post-maternity, I found beauty in embracing unpredictability and adapting to a new routine. What is your attitude towards flexibility? Are you able to embrace unpredictability and adapt to new routines? Consider viewing challenges as opportunities for growth and nurturing adaptability in your approach to business management and see how much beauty there is when we are able to bend just a little bit more.

Embracing 1-on-1 Coaching and Consulting

My renewed focus on 1-on-1 coaching and consulting after maternity leave brought on some unexpected feelings. Not only was having that financial security during this time of changes welcomed, but the sense of personal fulfillment in leveraging my expertise for the benefit of clients filled up a cup I didn’t know was running low. I encourage you to reflect on the value of guiding clients toward tangible results and finding personal fulfillment in leveraging your expertise for their benefit. Are your services and clients giving you that sense of fulfillment?

Celebrating Student Success

Last but not least, I get so much excitement in witnessing our students achieve amazing milestones in their businesses. And by narrowing the focus to ad managers and strategists, we have seen a huge growth in their achievements. We have witnessed the ripple effect of empowerment and the gratification of positively influencing others. Being able to have an impact on others in such a positive way is just good for the soul so let’s reflect on the ways that you and your business positively impact your clients daily.


I encourage you to recognize and embrace the elements of your business that bring you joy, passion, and a sense of accomplishment and write your own love letter to your business. By reflecting on what you love about your business, you can harness renewed motivation, gratitude, and a deeper sense of fulfillment in your entrepreneurial journey.

By leading with a heart full of appreciation and a mind open to growth, you can build a business that not only thrives but also brings you so much joy and satisfaction. Ultimately, cultivate a culture of appreciation and focus on the aspects of your business that spark joy and fulfillment to create a venture that is not only successful but also personally rewarding.

Here’s A Glance Of The Episode: 

00:00 Reflect on what makes your business happy.

06:16 Excitement about goal and new strategies.

10:02 Simplified calendar, focused programs for ad business.

14:23 Adjusting to new schedule with baby

20:37 Focusing on students’ results, new resources, coaching.

21:36 Reflect on business joy, fulfillments, and gratitude.

Key Takeaways:

  1. Brandi encourages reflecting on what brings joy and fulfillment in your business
  2. She shares 6 aspects of her business that she is currently obsessed with
  3. The aspects she loves include clear vision, focusing on one niche, investing in women-run coaching programs, flexibility in schedule, 1 on 1 coaching and consulting, and seeing her students succeed
  4. Brandi emphasizes the importance of clear vision and innovative thinking along wit the benefits of niching down for business growth 
  5. Brandi discusses her experience and shift towards investing in coaching programs run by women
  6. She shares her positive outlook on her day-to-day schedule and highlights the importance of embracing flexibility
  7. Brandi discusses her success and satisfaction with offering 1 on 1 coaching and consulting services
  8. She expresses joy in witnessing the victories of her students, citing examples such as quitting 9 to 5 jobs and achieving client success

and so much more. 

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Additional Resources


** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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