Serve Scale Soar® Podcast

23: Riches Are In The Niches: How and When to Niche Your Services So You Can Scale

serve scale soar episode 23

Today’s episode is all about niching down and getting crystal clear on who you serve and how you serve them.  This is one of the first things I address inside my membership because I think it is something that is very important.  


This episode will cover all of the ways you can niche down and actionable items you can take to help you determine your niche.  I know it’s scary to think about cutting your potential client pool down, but as the saying goes “when you serve everyone, you serve no one”.  


Knowing who you serve and what services you offer them will allow you to stand out from the rest. 


Remember, THE RICHES ARE IN THE NICHES!  I can’t wait to jump into today’s episode!

3 Ways You Can Niche Down Your Business

1.  Niche down by industry

2.  Niche down by the service you provide

3.  Niche down by the industry AND the service you provide

Value Bombs:

  • The importance of being super clear on the services you provide 
  • How niching down can help you create a referral system for your business 
  • Become known for something to establish yourself as an expert
  • Get started by niching down gradually
  • How to determine what industry or type of client you enjoy working with 
  • How to transition out of a niche you don’t enjoy 
  • Niching down even further from where you are now 
  • Why it’s totally ok to pivot your business

My challenge for you this week is to niche down.  If you are offering a variety of services, I encourage you to look at the ones that you enjoy the most.  Which ones bring you joy? What do you love doing day after day? Do you love designing? Do more of that! 

Take a screenshot of this episode and tag me @brandimowles on IG.  Tell me who you serve and what you do so I can share it with my audience.  This is a great way to let other service providers know what you do because they can be a great referral for you too! 

Are you ready for some fun?! Make sure to go to  This quiz will show you exactly where you should be spending your time.    If you aren’t sure if you should be spending your time on packaging, pricing, niching down, marketing, your systems,  or elevating your services, you are going to LOVE this quiz! It has actionable things you can do to move your business forward and make 2020 your best yet! 

Thanks for tuning in.  Hope you enjoyed this episode. 


Resources Mentioned: 

Clickup Project Management Software < affiliate link

Episode 18 with Kristi Wells:  How Kristi Quit Her Job, Doubled Her Income and Set Herself Up for a 6-Figure Business 

Episode 2: 4 Things Service Providers Should Track 

Episode 14 with Jen Myers: How This Stay at Home Mom Created a $12k/month Business That Saved Her Marriage 

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business.   Now she is spilling all her secrets so you can too.

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