Systems & Tools

73: How to Use Your Brand Personality to Get Clients Faster with Kira Hug

Serve Scale Soar Kira Hug

Do you know what your brand personality is? 

Today we are joined by Kira Hug, a personality-driven conversion copywriter, co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. She helps small business owners craft their personal brand by following her signature Brand Living Room Framework™.

In today’s episode, Kira and I are talking all about adding brand personality to your business: how to add it, where to add it and why it is important.

I was a little skeptical at the beginning, but I love how she explains exactly how to add our brand personality into our proposals, our discovery calls and our websites. She has a really interesting approach that I think you’re going to love.


Value Bombs:

  • What brand personality is 
  • Why everyone needs a brand personality 
  • How it helps you land clients faster 
  • The process of coming up with something that people will connect with 
  • The Brand Living Room Framework™
  • How to capture your actual voice 
  • What it means to use your brand personality as a service provider 
  • The importance of using proposals to stand out 

I have seen first-hand what a difference brand personality can make, so I really hope you will take some of Kira’s tips and use them to your advantage!

If you’re anything like me, you probably think your brand personality won’t be that exciting. You might think you’re boring and don’t have anything unique to say. I challenge you to change your mind on that. You are special, and your clients should see that! You will be glad that you allowed your clients to see your personality through the full onboarding experience. 

Resources Mentioned: 

The Copywriter Club Community on Facebook



Kira’s Website

The Copywriter Club Website

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

Subscribe to the Podcast

Follow Brandi on Instagram 

Follow Brandi on Facebook

Subscribe & Review on Apple Podcasts

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts

Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  So easy and so appreciated!

Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business.   Now she is spilling all her secrets so you can too.

Watch right now > 

It's better than Netflix over here. Bingable content but that can make you money! Watch my ondemand 60minute training now.