Systems & Tools

151: The Four Paths To Scaling Your Business: How to Determine What’s Best for You

July 19, 2022

  What is your scaling path?  As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you?  In today’s episode of Serve Scale […]

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a Meta ads strategist, mom of two, and all-around business nerd. I help freelance ad managers scale their revenue, land premium clients, and build a wildly profitable business without sacrificing family time.  reality.

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What is your scaling path? 

As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you? 

In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of each one so that you can decide which one is best for you. 

By the end of this episode, you’ll have a clear path about which one is right for your goals, not what everyone else is telling you to do from a marketing angle. 

There’s always so many ideas and paths to success swirling around that it can get overwhelming to know what to focus on, but what’s really important is that you find what works for you. Just because something worked for one business owner, doesn’t mean it will work for another. 

Value Bombs:

  • The three foundational pieces of service based businesses
  • Tips for creating a premium service
  • How to know if VIP days are right for you
  • How agencies enable you to grow your business
  • Hiring tips for your agencies
  • What leveraged programs can do for your business
  • Why you should add affiliate marketing into your business

I hope you found this episode helpful! The best way to decide what is best for you is to clear all of the cluttering and marketing information and look at the pros and cons of each one. 

Remember, you can do multiple paths if you want to! Just start with one at first, get really good at it, and then move on to the next one. In the online space, you have the freedom to constantly be scaling, evolving, and pivoting your offerings. Your scaling opportunities really are limitless! 

So what’s your scale path? DM me on Instagram! I’d love to hear your thoughts. 

Resources Mentioned: 

VIP Days episode with Jordan Gill 

Affiliate Marketing as a Service Provider podcast episode

Leveraged Program podcast episode

How Kate Ahl Grew Her Agnecy episode

Podcast Agency episode with Stephanie Judice

Hiring Tips episode with Julie Calcote

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

I’m Brandi, your no-fluff business bestie

who will hype you up and hand you the step-by-step.

I help 1:1 service providers scale simple, profitable businesses without a big team, burnout, or BS.

You’ve got big dreams and real-life responsibilities (hi, Bluey on in the background 👋), and I’m here to help you turn your skills into serious income, while still living a life you actually enjoy.

Ready to grow a business that pays you well and lets you be present at school pickup?
You’re in the right place.


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