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Serve Scale Soar® Podcast

161: Increasing Your Visibility and Authority with Lisa Richards

image of Lisa Richards on featured graphic for Serve Scale Soar® Podcast


How visible is your business? 

In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. 

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses, and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.

Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.

On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.

Value Bombs:

  • What earned media is and how to tap into it
  • How some publications are pay to play
  • How to find the right place to get seen
  • Why you should be guesting on other people’s podcasts
  • The follow-up process for getting on podcasts
  • Tips for finding the right podcasts to pitch to
  • The Ladder of Visibility

I hope you enjoyed this episode. I loved learning about the Ladder of Visibility and how we have to know our goals when it comes to getting visible. Once we know our goals, we can come up with the perfect way to start getting our earned media. 

It doesn’t matter if you have 400 Instagram followers or 40,000, you can show up and get visibility. This is exactly how I started and how I was able to grow my business. 

For more from Lisa, make sure to check out her perfect podcast pitch template here. You can also join her Facebook group Build Your Authority Online. 

Resources Mentioned: 

Visit Lisa’s website

Join The Build Your Authority Online Facebook group

Download the Perfect Podcast Pitch Template

The 3 Types of Traffic For Your Business and How To Determine Which One’s Right For You

How to Pitch Yourself on Podcasts to Get More Clients with Angie Trueblood

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team 

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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