Serve Scale Soar® Podcast

192: 5 Things Meta Ad Managers Should Never Do

Brandi Mowles podcast episode feature about what ad managers should never do


Let’s talk about Meta Ads. 

In this episode of Serve Scale Soar®, I’m sharing the five things you shouldn’t do as a Facebook and Instagram ads manager. These are the things that I have seen ad managers do that are actually a big no-no. 

Even if you aren’t an ad manager yet and you’re just thinking about it, this episode is still for you because I have seen both new ad managers and seasoned ad managers make these mistakes. 

If you have a different business, you’ll still want to tune in to this episode because these tips can still apply to your business, with or without running ads. 

I’m not usually a “should never” type of person, but the things I’m sharing today are big red flags. Each of these things sets you up for a really poor client experience or it sets you up for failure with that client, which are two things we never want.

Value Bombs:

  • The mistake to avoid when pricing your services
  • What the risk reversal method is and how to use it
  • Setting expectations with clients
  • Who pays for ads when you’re an ad manager
  • Who should own the ad account and how to set it up
  • What to do when things don’t go well

So there you have it! These are the five things you should never do as an ad manager. If you found this helpful or you have any thoughts, I would love to hear from you! Send me a DM over on Instagram and let me know. 

If you’re looking for more help and support to become a successful ad manager that doesn’t make these mistakes, head over to to join the waitlist or take my free boot camp that I do twice a year.

Resources Mentioned

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** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

Additional Resources

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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