Ad Management Isn’t Dying, It’s Evolving (And So Should You)
You’re not getting replaced by AI. But you could get replaced by a strategist who knows how to use it.
In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand (Part 3 of 4), Brandi lays out what’s actually changing in ad management and what’s not, plus how to evolve from button pusher to strategic partner, even in an AI-powered world.
If you’re wondering:
- “Will ad managers still be in demand?”
- “Do clients still want to pay for this?”
- “Should I still learn ads or pivot?”
This episode is your no-fluff, crystal-clear answer.
What You’ll Learn in This Episode
1. The 3 Types of Ad Managers That Will Exist (And Who Gets Paid)
You’ll fall into one of these camps:
- Button Pusher: Follows instructions. Gets replaced by AI or cheap labor.
- AI-Enhanced Specialist: Uses tools for speed, but thinks strategically.
- Strategic Partner: Leads the whole paid traffic strategy, and gets paid like it.
“You don’t have a robot problem. You have a positioning opportunity.”
2. What AI Can’t Do For Your Clients
Sure, AI can spit out hooks or ad copy… but:
- It doesn’t know which offer is best to scale.
- It can’t read the nuance of a sales funnel.
- It doesn’t understand your client’s goals, market timing, or budget limitations.
“Tools don’t replace trust or basic knowledge.”
3. 5 In-Demand Skills That Will Keep You Booked
🧠 Strategic Decision-Making
💬 Messaging Mastery
🛠 Offer Evolution
📊 Client Communication
⚙️ AI Integration
Mastering these means clients will chase you, not the other way around.
This Is What’s Changing (And What’s Not)
✅ What’s Changing:
- Clients expect faster deliverables thanks to AI
- Barrier to entry is lower (but mastery still matters)
- “Set-it-and-forget-it” ad managers are fading fast
❌ What’s Not:
- Clients still want human insight + guidance
- They still need strategic clarity and ROI
- They still value results-driven partnerships
“You are not the tool. You are the strategist.”
🎧 Next Steps
Want to stay in demand even as AI evolves?
👉 Apply now to work with Brandi inside The Strategist Society
→ www.thestrategistsociety.com
You’ll learn the exact skills that position you as the go-to strategic partner your clients can’t live without.
Key Takeaways:
- AI is evolving, but so is your opportunity.
- Strategic thinkers will rise above button-pushers every time.
- There’s room for you, but only if you step into strategy.
- Clients want results and leadership, not just implementation.
Episode Timestamps:
00:00 – Welcome + Episode Recap
01:00 – Is Ad Management Still a Viable Career Path?
03:00 – Why Clients Still Need You, Not Just Tools
05:00 – Tools Don’t Replace Trust (Or Strategy)
06:00 – The 3 Types of Ad Managers That Will Exist
07:00 – How AI-Enhanced Specialists Use Tools (Without Becoming Robots)
08:00 – What Strategic Partners Actually Do
10:00 – Why “Sameness” Is Your Real Competitor
11:00 – Button Pushers vs. Specialists: The Pay Gap
12:00 – What’s Changing in Ad Management
13:00 – The Skills That Make You Irreplaceable
15:00 – Why Communication Might Be Your Secret Weapon
16:00 – You Are Not The Tool—You Are The Strategist
16:30 – How to Join The Strategist Society
17:00 – What’s Coming in Part 4 of This AI Series
Want More Like This? ⬇️
Click Here To Learn More About How Smart Ad Managers Are Already Using AI (Without Getting Replaced)
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
Listen on Your Favorite Podcast Platform
Follow & Review on Apple Podcasts
Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click here to follow on Apple Podcasts
Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review. Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”. So easy and so appreciated!
Meet Brandi
Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.
