What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them) What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Breaking Up With Tracking: When Tracking Turns Toxic How to Use Tracking as a Tool to Move Your Business Forward In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance […]
Purpose-Driven Packages: How to Design Offers That Sell Streamlining and Enhancing Your Service Packages for Maximum Impact In the competitive landscape of service-based businesses, offering packages that stand out and meet clients’ needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today […]
The Game-Changing Funnel For Ad Managers and Their Clients Unlocking the Power of Money-Making Funnels for Ad Managers and Their Clients In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making […]
From Routine to Results: 5 Non-Negotiables That Deliver The Impact of Consistent Daily Habits on Personal and Professional Growth Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week’s episode of the podcast, the discussion is centered around the power of […]
The Art Of Cold Calling: Strategies That Work With Ashley Monk Insights from Ashley Monk on Effective Cold Calling and Outreach in the Ad Management Industry In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies […]
Behind The Scenes Of My Reading List For Quarter 1 Reflecting on Business-Boosting Books in 2024 In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter […]
Generalist to Specialist: The Power of Niching Down Understanding the Importance of Niching Down In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how […]
5 Things I Didn’t Do As A Freelancer To Hit $250K Per Year Growing a Freelance Business without Falling for Common Pitfalls In a world where hustle and the pursuit of “more, more, more” are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting […]
Crafting Your Client Communication Protocol Effective Client Communication: Key to Business Success Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and […]
