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269: Prediction: Why “Service Provider” Is Keeping You Broke (And What to Call Yourself Instead)

  Here’s what’s about to happen in 2026: While you’re over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client. Or they niched down so specifically on the one service they’re incredible at that they’re […]

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268: The 4 Futures of Freelancing: Will You Be Irreplaceable or Obsolete in 2026?

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267: Become the AI-Enhanced Strategist Clients Can’t Replace

Serve Scale Soar® Podcast

266: Becoming the AI-Enhanced Ad Strategist

Serve Scale Soar® Podcast

265: The Dark Side of AI in Digital Marketing: What No One’s Warning You About

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Welcome To The Blog Life

This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.

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Where Metrics & mom life meet

  Have you ever wanted to know how to keep clients around longer? How to make sure that you have consistent income and you’re not always chasing around after new clients?  In this episode, I am breaking down the 3 reasons to implement 3- and 6-month contracts in your business. I’m also giving you my […]

43: Using 3 and 6 Month Contracts to Retain More Clients and Increase Your Revenue

Systems & Tools

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  Today we are talking all about the California law that is affecting service providers all over the country.  California Assembly Bill 5 (AB5), also known as the “gig worker bill,” is a piece of legislation signed into law in September 2019. It requires companies to reclassify contractors into employees. As a service provider, how […]

36: The Legal Stuff You Need To Know: Real Talk About AB-5 with Emily D. Baker

Systems & Tools

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How Women Are Hitting $10K Months as Freelance Ad Managers In 15 Hours a Week or Less

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