Serve Scale Soar® Podcast

211: The Creative Cocktail: Blending The Perfect Ad Creatives

people cheers cocktails with The Creative Cocktail: Blending The Perfect Ad Creatives

The Creative Cocktail: Blending The Perfect Ad Creatives

The Art of Blending Images, Carousels, and Reels for Ad Success

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we’re about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.

The Creative Cocktail Concept

The concept of the “creative cocktail” in ad management is the importance of using the right mix of images, carousels, and reels to enhance ad performance for clients. Rather than relying on a single type of ad creative, by blending different types we can lower ad costs, drive results, and make campaigns stand out.

The Impact of Diversified Creatives

Just as the quality and diversity of the drinks affect the tips a bartender receives, a variety of ad creatives can lead to lower ad costs and better engagement. By incorporating static images, carousels, and reels, ad managers can increase click-through rates and provide multiple entry points for potential customers.

The Must-Have Ad Creatives

Every ad account should incorporate three key ad creatives: static images, carousels, and reels. Variety is important and each serves a unique purpose in captivating your audience’s attention and driving engagement. It becomes clear that having a mix of creatives attracts a broader audience, leading to improved ad performance.

The Process of Implementing the Creative Cocktail

The process of implementing the creative cocktail for ad campaigns is simple. First, conducting an ad audit to identify the best-performing creatives and tapping into clients’ organic social media accounts is necessary to identify what’s been working and what’s been missing the mark. Once we have identified where there is room for improvement we can then strategically select, modify, and leverage existing content to curate a mix of static images, carousels, and reels.

Embracing Testing and Optimization

Remember, lazy marketing is a recipe for disaster. Continuously test and iterate your creatives to fine-tune your approach and maximize your client’s return on investment (ROI). As ad managers, we should experiment with different formats, hooks, and funnel stages to find the right fit for each client. It’s important that we are able to adapt to the ever-changing ad space.

The Universal Applicability of the Creative Cocktail

The creative cocktail approach applies to different industries and businesses like local businesses, e-commerce enterprises, or online coaches. Regardless of the niche, blending static images, carousels, and reels holds significant value in enhancing ad effectiveness.

It’s crucial to recognize that each type of creative can yield different impacts at various stages of a client’s sales funnel. Therefore, ad managers who demonstrate flexibility and adaptability will be ready to navigate these nuances.


By leveraging these insights on crafting the perfect ad creative cocktail, ad managers can unlock the full potential of their ad campaigns. Embracing a diverse mix of static images, carousels, and reels, and approaching ad management with a testing and optimization mindset, can lead to enhanced ad performance, reduced costs, and ultimately, increased client success.

Here’s A Glance Of The Episode: 

00:00 Teaching ad strategy, crafting creative cocktail technique.

05:11 Diversify ad creatives for better campaign results.

07:26 Videos improve ad performance, essential for growth.

10:32 Evaluate ad performance and incorporate effective ad types.

15:21 Lean into what Meta wants for success.

16:01 Create, shake, and strategize for ad success.

Key Takeaways:

  1. The episode focuses on crafting the perfect “creative cocktail” for ad campaigns to drive results and lower costs.
  2. Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.
  3. Considers the need to adapt creatives based on the specific campaign and target audience.
  4. Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.
  5. Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.
  6. Advises against assuming a specific creative type doesn’t work for an ad account, as it may require optimization and testing.
  7. Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.
  8. Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.

and so much more. 

Loved This Episode? Check Out More Here. ⬇️


Additional Resources

If you’re ready to become an ad strategist DM me on Instagram @brandimowles with the word “creative cocktail”

Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation

** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar® podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.

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