When AI Sounds Smart… But Gets It Dead Wrong The Truth About AI in Digital Marketing (That No One’s Talking About) AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong? In this second episode of The Strategic Ad Manager’s Guide to […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
I have gotten many requests lately from people wanting to know what I do behind the scenes on a day-to-day basis, so in this episode of Serve Scale Soar®, I am taking you behind the scenes of an average workweek, how I spend my time, and where my focus is. Hopefully, you’ll be able to […]
Do you know the difference between open and closed enrollment for courses or programs? Many people will suggest that it should be closed, but there is no one best way to do anything! It totally depends on your circumstances, offers, and audience. In this episode of Serve Scale Soar®, we are digging into what open […]
We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service. No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business. I’m not going to lie, I geek out […]
Let’s talk about hiring! Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when […]
Are you using video in your business? You may be thinking that there’s no way this is going to happen. When most people hear me talk about using video in their business, they want to run the other way- but stay with me! By using video, I don’t mean dancing around on Reels or TikTok. […]
Have you ever wanted to start a business in a super niche topic? When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting […]
Let’s talk about traffic. We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and […]
Sometimes, our biggest struggles end up being the push we need to get where we want to go in life. In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in […]
This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy. Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there’s a lot of money […]
